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What is SEO

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Search engine optimization (SEO) is the phrase used to describe techniques used to bolster a website’s rankings in search engine results pages (SERPs). Search Engine Optimization is typically a major part of a company’s larger online marketing strategy.

While pay-per-click (PPC) advertising allows businesses to quickly rank higher for certain targeted keywords, SEO typically focuses on improving a website’s visibility in non-paid (also known as “organic” or “natural”) SERPs for major search engines such as Google, Yahoo, and Bing. Search Engine Optimization strategies are largely implemented to improve a website’s SERP rankings, but optimizing web content also typically results in many other general website improvements that improve the experiences of users—who may be more likely to become regular customers.

Search Engine Optimization Services in Houston, TX

Do you need to optimize your existing website content to improve your Google or other major search engine ranking? SERP Matrix provides website SEO services for businesses of all sizes in many different parts of the country.

Our team performs exhaustive audits of websites and extensive keyword research to determine the most advantageous possible strategy for your company moving forward. You can have SERP Matrix discuss website SEO services with you when you call (713) 287-1134 to receive a free consultation.


It is important to understand that a Search Engine Optimization strategy does not involve a single or a limited number of isolated actions that result in dramatic changes. Rather, a company must constantly seek to improve its website content to insure that it is always getting the most favorable SERPs.

SERP Matrix can address both local SEO and broader national Search Engine Optimization goals for your company. Some of the other services we provide include:


SERP Matrix guarantees all of its SEO services, so you can be assured that you will get results when you work with us.


SERP Matrix can increase search engine rankings and site traffic for your company with an intensive, full-service approach to search engine marketing. As experts in the SEO and marketing industries, the management and employees of SERP Matrix have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.

SERP Matrix will conduct a thorough review and analysis of your website to identify potential areas of improvement. This free, initial consultation can help to identify problems with dynamic or duplicate content, Flash and session ID numbers, poor-quality back links, and any other factors impacting a site’s ranking.

Our team utilizes multiple SEO strategies that include the following:

  • Competitor Analysis — SERP Matrix can identify key businesses in your industry and utilize Search Engine Optimization methods that can effectively help you gain an advantage.
  • Keyword Analysis – We tailor your on-page SEO around the right keywords. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
  • Website Analysis — We will provide a comprehensive overview of your website that includes a snapshot of how it is viewed by search engines and develop a strategy that will improve your rankings.
  • HTML Code Analysis — SERP Matrix can review all of your HTML codings to ensure that it is properly formatted to be picked up by search engine spiders.
  • HTML Structure Analysis — We can also format HTML structure to make your website more attractive to search engines.
  • Website Design Analysis — SERP Matrix can analyze website design to identify any tools that might not be SEO-friendly.
  • Content Management System Analysis — When available, we can also analyze the content management systems of websites to make sure they comply with best practices.

What Is On-Page SEO?

Let’s say that you’ve worked hard to create the perfect landing page. Unfortunately, if Google is oblivious to that page’s contents, then it won’t appear in relevant search results no matter how perfect it may be.

On-page SEO is all about helping search engines understand the context and content of each page, the purpose it serves, and the queries it resolves. These strategies give your content the best possible chance of appearing in relevant search engine results.

What is Off-Page SEO?

“Off-Page SEO” (also called “off-site SEO”) refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines.

Though many people associate off-page Search Engine Optimization with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.

On-page search engine optimization happens within the site, while off-page SEO happens outside the site.


For many businesses, the rank of a company’s website in major SERPs is only one concern. Another unavoidable issue in the rankings of the company’s biggest competitors.

SERP Matrix can implement mobile, video, and international strategies that will help your business thrive. Our aggressive research will examine keywords your competitors are using, backlinks to the websites of your competitors, and social media activity.

SEO is important to businesses of all sizes, although smaller companies are often more limited in what they can invest in strategies. SERP Matrix can help you develop a plan that allocates your budget more towards the investments that will generate the greatest long-term returns.


Many search engines use extremely complex algorithms to determine how websites will rank in SERPs, and the algorithms are regularly revised or updated. Some companies use outdated Search Engine Optimization strategies that actually hurt their SERP rankings.

As prominent search engines like Google, Yahoo, and Bing change their algorithms, the most consistent way to rank highly in SERPs is ensuring that you have truly optimized the content that is on your company’s website. The actual text on your website should be relevant to the most prominent searches, but your business has credible backlinks to its website from other authoritative websites.

SERP Matrix will evaluate every aspect of your company’s website to ensure it is achieving maximum performance for SEO purposes. Our complete reviews will examine and correct any issues with uniform resource locators (URLs or web addresses), internal links, and title, meta, and headline tags.


If you need assistance developing a Search Engine Optimization strategy for your company’s website, you will want to contact SERP Matrix as soon as possible. Our dedicated, hard-working team can make sure that you are listed on the first page of all major search engines for the keywords that are most beneficial to you.

SERP Matrix guarantees its SEO services, so you can be assured that you are getting what you pay for when you work with us. Call (713) 287-1134 right now to let us review your website and discuss some of the possible strategies we may be able to implement.

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