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Home Improvement Marketing
Home improvement companies are far more invested in coming up with ideas for their customers than they are with maintaining websites. While the oversight is common, it can be especially costly for many home improvement companies that are competing for clicks online.
Search engine optimization (SEO) is a phrase that refers to the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO will be incredibly important to most home improvement companies because they all want to rank as highly as possible to give themselves the best chance to possibly attract new customers.
In today’s world, there will be no way for any home improvement company to ignore the importance of SEO if they are to continue doing business for the foreseeable future. Any home improvement company that wants to attract new business as well as retain existing customers is going to have to be sure that its website can be easily found and is also extremely useful to all website visitors.
SERP Matrix has experience working with clients throughout the home services industry, including companies in the greater Houston area of Texas. No matter where you are located, we are going to know how to make sure that you are establishing a strong online identity that leads to greater long-term success.
You can no longer ignore the basic fact that in most cases, people use Google or other search engines to try and find home improvement companies. As a result, SEO is a basic concern for every single home improvement company because every company has to rank as highly as it can to get the best results that are possible.
Home Improvement SEO Search Engine Optimization
SEO these days involves a heavy focus on local SEO, which typically involves searches such as “home improvement companies near me” or searches using specific location data such as zip codes or cities. Search results will be limited to only companies that are near the person performing the search, and SERP Matrix can guarantee that all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings will be accurate so there are no issues with duplicate listings or incorrect NAP listings.
Reviews on websites like Google or Yelp will also play a somewhat large role in your SEO rankings. SERP Matrix knows how to address negative reviews while also being able to help you get your customers to generate new positive ones that boost your search engine result page (SERP) rankings.
We will provide you with a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. Better yet, we offer an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and can give you a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
Simple SEO tips for home improvement companies from WebFX included performing keyword research, performing on-page optimization, creating content, and building links. The returns could involve increased visibility, more qualified leads, and a high return on investment.
Home Improvement Web Design
Home improvement websites need to be more than just pictures of recent homes, as it is incredibly important that website visitors be able to quickly find whatever it is that are looking for. When websites are not as effective as possible, a company runs the risk of a visitor quickly being dissatisfied and leaving to look at the website of another competitor.
Among the services offered by SERP Matrix, content writing will be a major contributor to your SEO success. We will be able to deliver unique web pages that contain all of the necessary keywords and help you rank highly for a wide variety of searches relating to car dealerships.
Beyond the words, we also have professional photography services that will allow you to have unique and high-quality images of your employees, equipment, and other items related to your business. These photographs are much preferred to the same tired stock images dominating much of the internet, and they also provide a closer look at exactly the kind of dealership you are running.
Your can also count on SERP Matrix to assist with mobile app development, an incredibly important area of concern these days because of the growing number of searches performed on cell phones or mobile devices. You are going to need to be sure that your website is functioning as best as possible on mobile devices because common glitches or other issues will lead to visitors abandoning your website.
The website Costimates published a list of 101 of the best home improvement websites for homeowners, which was divided into “easy-to-use sections that will direct you to information for your particular project.” The sections included DIY home improvement and repair sites, home improvement and repair costs and estimates, HVAC | heating, ventilation and air conditioning, plumbing and mechanical, roofing and roof repair, flooring, kitchen and bath project websites, decks and porches, landscaping, gardens and yards, and home design, ideas and decorating.
You will need a diligent landing page design and testing for your digital marketing efforts, and SERP Matrix is going to be able to examine all aspects of your current landing page. We can institute the changes needed to improve performance while also finding other ways to boost your click-through rates.
You can also count on SERP Matrix to handle reputation management concerns that may be affecting your digital marketing strategies. We know how to make sure to improve your rankings on review sites and ensure you are being rated as highly as possible on all major websites so people can place immediate trust in you.
SERP Matrix also handles various link-building concerns. We understand that the old mantra about having as many links as possible is no longer accurate because certain links to bad sources can negatively impact search results, but SERP Matrix can remove any bad links while also creating new links to more beneficial sources.
Are you stuck with the usual brand videos and in desperate need of something more inspiring for your construction promos? At SERP Matrix, our corporate video production services concentrate on creating top-notch media that tells your story, shares your idea, or promotes your business.
Email can be an especially tricky area of communication for home improvement companies to navigate because while virtually all customers have email, only a few will be likely to actually read email correspondence. SERP Matrix has a few ways it can create emails that are far more likely to be opened and viewed.
We first offer newsletter advertising, or email newsletters (also known as e-newsletters), that allow you to more effectively communicate with your customers. You can also use us for press release services that may be of further use in some emails.
Pay-per-click (PPC) advertising is becoming a dominant form of advertising online and you cannot ignore how sizable a return you can get on even a modest investment. Still, PPC campaigns need to be meticulously managed to be successful, and SERP Matrix will be able to handle every aspect of your PPC campaign to ensure its success and so you do not have to worry about a thing.
With PPC campaigns, car dealerships are targeting searches for certain keywords to try and get people to click on their banners and hopefully generate new sales. SERP Matrix can perform relentless research into keywords so you are targeting only the ones that will directly lead to future sales.
Your social media marketing for websites like Facebook, Twitter, and Instagram is also an area that cannot be overlooked because a growing number of your customers are using these kinds of websites to find information and communicate directly with home improvement companies. SERP Matrix knows how to oversee these accounts so you are regularly contributing and also responding directly to any questions or concerns your customers might have.
- Renovation Contractors
- Residential Remodeling Contractors
- Design-Build and Whole House Remodeling
- Home Additions
- Residential Service Contractors (Trade-specific contractors)
- Classic Home Improvements, Residential Remodeling Contractor
- General Contractors
- Heating, Ventilation, and Air-Conditioning (HVAC)