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Online Schools SEO

Most online schools are relentlessly focused on providing the best possible services for their students, so there is often little attention given to a website for an online school. Nonetheless, the truth remains that the internet is a major area of free advertising of services that can generate untold amounts of business when a website is operated efficiently.

Search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, is incredibly important to online school websites because it relates to how likely a website is to be visited when certain terms are searched for. Most online schools are going to want to make sure they rank highly when people are searching for online schools in their respective areas, presumably to conduct business.

Online School Responsive

If you own or operate a online school anywhere, you are going to want to be sure that you invest in making sure your website is functioning as well as possible so you can maximize the possibility of you acquiring new business. It will be incredibly important for you to make sure that your website is performing to the best of its ability on all possible devices so you can always have the greatest possible chance of converting a visitor into a customer.

SERP Matrix helps clients all over the education industry, including online schools. In addition to the greater Houston area, we also serve clients in other parts of Texas and locations throughout the United States. We understand the metrics involved in search engine result page (SERP) rankings and can make sure that your college website is functioning to the best of its ability so you are getting a maximum return on your investment.

SEO for Online Schools

Most people nowadays turn to search engines and use Google or another engine to find online schools. The yellow pages are no longer the avenue people turn to when looking for most any service, especially online schools.

The phrase local SEO is important because many people will search for online schools using searches like “online schools near me” or specific location data such as zip codes or cities. SERP Matrix guarantees Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you will be more likely to turn up in local searches.

SERP Matrix can also assist with reviews on websites like Google or Yelp that can have certain effects on some SERP rankings. Our team can help get customers to generate positive reviews as well as deal with negative reviews and seek possible revisions to bad ratings.

Our team can also deliver a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. You will get an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.

SEO tips for online education by WebFX noted the importance of keyword research, beneficial content, a backlink profile, and usability. The website also said how SEO benefits can include increased web traffic, cost-effectiveness, and brand awareness.

Online School Web Design

When an online school is considering how to design a website, the look is only one aspect. There needs to be similar focus on the actual content of a website and how easy it will be for a visitor to find what it is they are looking for.

SERP Matrix begins with content writing that gives you completely unique web pages that have all of the text needed to inform your visitors about every aspect of your services. The pages will contain all of the keywords needed to rank highly in most search engines.

You can also turn to SERP Matrix for assistance with professional photography that gives you high-quality images of employees, equipment, and other items related to your business. Funeral homes can take advantage of this to showcase anything particularly unique about their business so they do not have to rely on stock images.

We also can provide mobile app development services, which have become more of a concern as a growing number of people view websites from cell phones or mobile devices. Websites not optimized for mobile viewing can crash and then be turned away without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.

A HubSpot blog looking at the best web design on the web included 32 websites, including Virgin America, Feed, ETQ, Mikiya Kobayashi, and The History of Climate Change. All of the websites featured here have been award winners, including such organizations as Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.

Digital Marketing for Online Schools

SERP Matrix handles landing page design and testing issues so you can be confident in all of your landing pages. We will be able to help foster even more conversions by relentlessly testing all aspects of these pages and improving the design with your feedback.

Our team also handles reputation management concerns for online schools, as there can be certain online issues that may cause reputational harm. SERP Matrix knows how to turn an online image around so a company gains a more positive performance.

You can also count on us for help with link building, an important concern because of how SERP rankings can be impacted by both good and bad hyperlinks. SERP Matrix can remove all of the most harmful links while also seeking avenues to create new links to beneficial sources.

Email Marketing for Online Schools

SERP Matrix also handles newsletter advertising or email newsletters (also known as e-newsletters), so you can have regular updates provided to all of your customers. We can craft newsletters on as regular a basis as you desire and make sure they include the calls to action that can lead to additional sales.

You can also have SERP Matrix handle press release services for email marketing purposes. A simple press release could possibly lead to further SEO benefits in some cases.

PPC for Online Schools

Many online schools will turn to pay-per-click (PPC) advertising because of its strong return on investment potential. Any company needs to be cautious with its PPC efforts, as mismanaged campaigns can often spend considerable amounts with little to no results.

SERP Matrix knows how to run a winning PPC campaign and can make sure that you are getting real results. We will keep you constantly updated and be able to determine the strongest possible ways for you to best perform in a PPC campaign.

Social Media Marketing for Online Schools

You can also count on SERP Matix for social media marketing on such websites as Facebook, Twitter, and Instagram. Some online schools have accounts on these websites, but all should try to create accounts because they are a simple way to interact with clients and create lasting relationships that lead to additional business.

SERP Matrix also handles logo and graphic design services that are useful in social media marketing. Our video marketing services also have numerous social media advantages.

Texas Online School Markets We Serve

  • Computer Managed Learning (CML)
  • Computer Assisted Instruction (CAI)
  • Synchronous Online Learning
  • Asynchronous Online Learning
  • Fixed E-Learning
  • Adaptive E-Learning
  • Linear E-Learning
  • Interactive Online Learning
  • Individual Online Learning
  • Collaborative Online Learning
  • Hybrid Courses
  • Private Online Schools
  • College/University Affiliated Online Programs
  • Charter Schools


Online School