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SEO for Medical Practices
Medical practices can range from solo practices to group practices, health maintenance organizations (HMOs) to independent contractors. Most medical practices are going to be primarily concerned with providing the best possible level of care to their patients, so the website for a medical practice is frequently overlooked.
There is little doubt that search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, plays an ever-larger role in the ability of medical practices to attract new patients. Simply put, a medical practice needs to ensure that it can be found online if it is to have any hope of attracting new patients.
When a medical practice does not make necessary changes to its website, then the website can become a major obstacle that creates confusion and challenges for patients that may lead to them seeking service from another provider. A medical practice will want to take the time to invest in its website so it can be confident that it is putting forth the best possible effort online to not only attract new people but also retain existing patients.
SERP Matrix assists clients throughout the health care industry, including medical practices. While we are based in Houston, we also serve clients in other nearby areas of Texas as well as communities throughout the United States. You can count on us to assist you with improvement in your search engine result page (SERP) rankings and generate real results that make a meaningful contribution to your bottom line.
When a person is searching for a medical practice, they are likely to use Google or another search engine to locate one. Online searches have replaced the yellow pages when people are seeking any kind of information, so online advertising is even more important than the old-school methods.
There is little doubt about the importance of local SEO because many people search for medical practices using searches like “medical practices near me” or using specific location data such as zip codes or cities. SERP Matrix will ensure all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so your practice ranks as highly as possible and is the most likely to be clicked.
SERP Matrix also helps with reviews on websites like Google or Yelp that may further impact your SERP rankings. We help you generate more positive reviews from existing customers while also dealing with negative reviews to possibly get some people to revise their ratings.
SERP Matrix can also deliver a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. We also offer an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
The website MD Connect noted in an article entitled “Why SEO Matters for Medical Practices” that 72 percent of Internet users searched online for health information in the past year, and 60 percent of Google traffic goes to the first three results. The website also added that long-tail keywords are especially useful because they indicate patients have narrowed down which treatment or product they’re looking for and phrases have the dual benefit of reaching patients who are closer to making a decision about their healthcare and being less competitive than more general keywords.
Medical Practice Web Design
The basic design of a medical practice website needs to be easy for visitors to navigate if it is to be successful. Many medical practices will have a wide variety of information they will want to be able to communicate to their patients, but it is important to find an appealing way to present such a massive amount of information.
You can begin with the SERP Matrix content writing team that will deliver completely unique web pages that contain all of the desired keywords to enrich SERP rankings. Our team will work closely with you to ensure that your pages contain all of the desired information and also incorporate calls to action (CTAs) that compel conversions.
We also provide professional photography services that give you high-quality images of employees, equipment, and other items related to your business. You can be sure that you will have a highly unique website truly representing your business as opposed to the same, tired stock images that seem to dominate so many other medical practice websites.
SERP Matrix also handles mobile app development, a growing area of concern as more and more searches are now performed on cell phones or mobile devices. When a person is seeking a medical practice from a mobile device, you must be certain your website functions as intended because failure to optimize for mobile can lead to any number of potentially disastrous consequences.
In an article about eight medical web design tips for healthcare professionals, morweb.org noted the importance of ensuring the website is mobile-friendly, making it interactive, sharing valuable content, making it easy to navigate, and including strong imagery. They also encourage people to identify brand messaging, improve load speed, and adhere to web accessibility guidelines.
SERP Matrix can perform all necessary landing page design and testing. We will work to make sure that landing pages contain all of the kinds of information being sought in searches and lead to real conversions.
We can also assist you with reputation management as we understand the importance of having a trusted online reputation for a dermatologist. SERP Matrix can correct bad information and promote good causes as well that bolsters your opinion of you online.
We can also assist your website with link building, which becomes increasingly important to SERP success because reputable links to your website can bolster your own rankings. SERP Matrix will ensure you are only connected to the most trusted websites so you are not being harmed by otherwise harmful links.Today, every industry is using video marketing to connect, and the healthcare industry is no exception. As technology advances, healthcare uncovers new ways to provide exceptional care and treatment for patients. SERP Matrix offers video production for pharmaceutical and medical companies to speak directly to doctors, patients, returning clients, and future clientele to market potentially life-changing procedures and treatments that will influence the future of the healthcare industry.
If you need newsletter advertising or email newsletters (also known as e-newsletters), SERP Matrix can handle these for you. We create newsletters that contain all of the most relevant recent information about your business while also containing important links to encourage website visits.
Our team also handles press release services you may choose to incorporate into your email marketing. Press releases may provide SEO benefits at a fraction of the cost while possibly increasing traffic to a website and leading to sales increases.
It cannot be denied that pay-per-click (PPC) advertising is important to all kinds of medical practices because PPC campaigns often generate a strong return on investment. With a PPC campaign, you will be using paid links on major search engines to generate website visits and hopefully conversions because long-tail keywords can target people ready to make appointments.
SERP Matrix handles PPC campaigns of all sizes and knows how to get real results. We can accurately gauge success and deliver regular reports to you so you know what is going on and what improvements may be made.
SERP Matrix also handles social media marketing on such websites as Facebook, Twitter, and Instagram. Many medical practices in Texas have accounts on these websites and we can help you interact with your patients in a fun and informative ways.
We can also handle logo and graphic design needs that could be of further use on social media profiles. Our video marketing services also include a wide variety of options for you to be creative in using video marketing.
- Solo Practice
- Group Practices
- Employed Physician Practices
- Direct Primary Care
- Independent Contractor
- Locum Tenens
- Private Practices
- Integrated Delivery Systems
- Hospital-Based Work
- Health Maintenance Organizations (HMOs)
- Associations and Partnerships
- Allergy and Immunology
- Diagnostic Radiology
- Emergency Medicine
- Family Medicine
- Internal Medicine
- Medical Genetics
- Nuclear Medicine
- Obstetrics And Gynecology
- Physical Medicine and Rehabilitation
- Preventive Medicine
- Radiation Oncology