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WEB DESIGN &
DEVELOPMENT
A company’s website is usually the primary element of its online marketing strategy. Many other facets of larger search engine optimization goals—including social media marketing, press releases, and pay-per-click (PPC) advertising—require solid websites in order to maximize efficiency.
SERP Matrix builds, develops, and maintains custom content management-based websites and mobile applications that allow businesses to thrive online. Our development team will work closely with you throughout the entire process so you can be assured that your visitors have positive experiences.
Failure to take your company’s website design and development seriously can often lead to damaging issues that undercut important product releases or campaign launches. Before you can get serious about other aspects of your company’s online identity, it is critical for you to ensure that your website is working as well as possible.
Web Design & Development Services in Houston, TX
Is your business struggling with any kind of website maintenance issues? SERP Matrix can conduct a complete audit of your company’s website and correct any existing issues as well as prevent new problems from arising.
Our experienced web designers can redesign or redevelop your website so it works flawlessly on desktop and mobile platforms. Call (713) 287-1134 to have SERP Matrix discuss some of our web design and development packages with you during a free consultation.
Overview of Web Design & Development in Texas
- Graphic design steps to achieve an optimized website
- Which kinds of websites do you design and develop?
- How does a website campaign work?
- What kinds of maintenance do you do after a website goes live?
GRAPHIC DESIGN STEPS TO ACHIEVE AN OPTIMIZED WEBSITE
When it comes to designing an optimized website, there are several important graphic design steps that need to be taken into consideration. These steps help ensure that the website not only looks visually appealing but also functions effectively and provides a positive user experience.
The first step in graphic design for website optimization is conducting thorough research. This involves understanding the target audience, their preferences, and the overall goals of the website. By gathering this information, designers can create a design that resonates with the intended users and meets their needs.
Once the research phase is complete, designers move on to creating wireframes or mockups. Wireframes are essentially blueprints of the website layout, outlining its structure and functionality without focusing on visual details. Mockups, on the other hand, provide a more detailed representation of how the final design will look.
After wireframes and mockups have been approved, designers begin working on visual elements such as color schemes, typography choices, and imagery. It is important to choose colors that align with brand identity and evoke desired emotions in users. Typography should be legible and appropriate for the content being presented. Images should be high-quality, relevant to the content, and optimized for web use.
In addition to visual elements, designers also consider usability factors during this stage. They ensure that navigation menus are intuitive and easy to use, buttons are clearly labeled with appropriate call-to-action statements, and overall layout is responsive across different devices.
Once all graphic design elements have been finalized, they are implemented into a functional website using coding languages such as HTML/CSS or through Content Management Systems (CMS) like WordPress or Shopify.
By following these initial graphic design steps in designing an optimized website, designers can create visually appealing websites that effectively communicate messages while providing a seamless user experience.
TYPES OF WEB DESIGN & DEVELOPMENT IN HOUSTON
SERP Matrix handles several different kinds of websites for clients in various industries. Our team can identify the type of website that is best suited for all of your current and long-term goals. SERP Matrix web developers have expertise in the most in-demand code programming languages including HTML, CSS, SQL, Java, Java Script, C++, C#, Perl, PHP, Python, ASP, JSP, ColdFusion, and Ruby.
Some of the most common kinds of websites and web applications we design and develop include:
- Static websites
- Dynamic websites
- E-commerce websites
- Corporate websites
- Small business websites
- Mobile applications and websites
- Responsive websites
- Content Management System (CMS) websites.
- Personal websites
- Government websites
- Non-Profit Organization websites
Whether you are attempting to sell products, provide information, or generate leads, SERP Matrix can get to better understand your company and work quickly to create a responsive custom design that will be sure to impress. A responsive design ensures that your website will adapt to each unique device used to access your site. The best responsive websites automatically re-size all onsite content, images, and functionalities for mobile, tablet, and desktop.
TEXAS WEBSITE CAMPAIGNS
After you have invested time and money into curating your company’s website, you can understandably be eager to show it off. SERP Matrix knows how to run online marketing campaigns that improve your visibility and help drive sales.
Our team of developers will conduct rigorous quality assurance (QA) testing to ensure that visitors do not encounter any issues after you go live. The changes that we incorporate can be customized for your specific needs, so you can more easily make your own additions or changes.
SERP Matrix can use social media, press releases, and other types of online marketing to help generate more traffic for your website. Our staff takes pride in building websites that help companies grow their business.
HOUSTON WEBSITE MAINTENANCE
Once a website has been designed and developed, it still needs to be regularly maintained to insure that it performs at the highest level. SERP Matrix will deliver regular reports so you are always aware of various performance metrics and any issues that might be of concern.
In the event of any technical issues, SERP Matrix can work quickly to resolve the problems before your visitors can notice. We can always add recent news or events, update product prices, and further enhance existing content for search engine optimization (SEO) purposes.
Out tech support team will always be available to answer whatever questions or concerns you might have. SERP Matrix understands the internet is constantly evolving, and websites need to be able to adapt to any changes in the online landscape.
FIND A WEB DESIGN & DEVELOPMENT COMPANY IN HOUSTON, TX
If you need help designing and developing a website for your business, SERP Matrix can deliver a sleek, premium website at a rate that will not break your budget. Our web designers make sure that the front-end experience works for your website visitors, but also that the back-end is easy to access for administrators.
When your website is struggling to deliver optimal results, SERP Matrix can refresh your design or completely rebuild the website. You can have us explore which option will work best for you when you call (713) 287-1134 today.
