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Social Media Marketing

Some of the biggest beneficiaries of increasing mobile phone ownership have been social networking websites, the online platforms that allow users to network or develop relationships with other people. Social media is the phrase that refers to the social networking websites and apps that people use to create profiles and share user-generated content.

People regularly use social media websites or apps throughout their daily lives, whether it is desktop or mobile device use. Companies should actively claim and use social media profiles so they can use the accounts to accomplish larger marketing and search engine optimization (SEO) strategy goals.

Social media marketing (sometimes referred to as SMM) involves using social media websites to generate website traffic, raise awareness, and create more conversions. In order to run a successful campaign, businesses need to ensure that they are generating content that provides useful information and that people want to share with others.

Social Media Marketing Services in Houston, TX

Is your company struggling to achieve its social media goals? The experienced social media team at SERP Matrix understands the most effective ways for turning social media into one of the strongest aspects of your larger marketing strategy.

We can identify the social media platforms that can help your business reach a larger audience and make new customers. Call (713) 287-1134 to have SERP Matrix discuss all of the social media options that your company might have.

Overview of Social Media Marketing in Texas

  • What are some of the most popular social media websites?
  • How do you measure success with social media interactions?
  • When should a business consider social media advertising?


One major advantage of social media is that it allows companies to reach a much larger audience than it might otherwise achieve through print, television, or radio advertising. Social media marketing also does not place the same type of budgetary restrictions on businesses that become issues with the more traditional forms of advertising.

The most commonly used social media website has millions of users. Some of the most popular include:


Social media can often provide certain figures such as the numbers of fans, followers, or shares, but the most basic figures are not necessarily indicative of how successful a social media campaign has been. Did an increase in traffic from social media actually lead to increased conversions?

SERP Matrix can use advanced tools to dig deeper and provide a fuller understanding of the actual behaviors of visitors to your company’s website and social media accounts. You can better know what kinds of devices your visitors are using to view your website.

Key performance indicators (KPIs) can be used to help you determine exactly what kind of return you are getting on your investment. SERP Matrix can evaluate KPIs so you will be able to truly see important statistics relating to your company’s engagement, influence, and results.


The biggest social media websites are expected to annually generate billions of dollars in advertising revenue. The formats of ads on social media platforms can differ, so it is wise to ensure that your company is using the types that will result in the most conversions.

For example, some platforms allow businesses to pay for “sponsored” posts or content that is promoted into the feeds of additional users. When such posts hyperlink to website content with high conversion rates, paying for such sponsored spots typically generates a very healthy return on investment.

Some social media websites also allow companies to customize or tailor the audiences they are reaching, possibly by user behaviors, demographics, interests, or connections. Again, the continued growth in mobile device ownership has led to forecasts for increased mobile advertising revenue for many social media websites, and businesses can benefit from paying for ads that appear while the users are logged into social media apps.


Does your business need assistance with its social media marketing? You will want to contact SERP Matrix so you can work with a dedicated team of professionals capable of expanding your audience and bringing in new customers.

Our team fully understands the social media strategies that help companies land the clients they want to reach. You can have SERP Matrix help you understand the options that are available to you when you call (713) 287-1134 today.

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