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SEO for Roofing Contractors

The people who are performing roofing work are far more invested in the work they are to perform than they are with their websites. The lack of focus on a website is understandable, but roofing contractors know that they need to have websites as part of their profession even though they frequently invest little time into the creation and maintenance of these websites.

The single most important concern for almost any website for a roofing contractor is going to be search engine optimization (SEO), which is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. The bottom line for roofing contractors simply remains that they need to be found online if they are to attract new business.

There is little doubt that a roofing contractor is going to need a website that can accurately describe all of the services that a roofing contractor performs and allows people to easily locate the information they are looking for. It can take several rounds of testing to ensure that a website is functioning as best as possible, but it is often worth the effort to repeatedly examine every aspect of a roofing contractor’s website.

SERP Matrix helps clients throughout the home services industry, including roofing contractors. We serve clients all over the Houston area and many other nearby communities in Texas as well as other locations in the United States. Our team is dedicated to helping our clients get the best search engine result page (SERP) rankings.

Chances are very good that the average person who is thinking about roofing contractors will begin their search for information by going to a website such as Google or another search engine. The yellow pages are no longer a realistic form of advertising and how you rank online is the dominant factor in driving your new business.

SEO frequently involves a great focus on local SEO, which involves searches such as “roofing contractors near me” or searches using specific location data such as zip codes or cities. SERP Matrix will make sure all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you are more likely to turn up in local searches.

SERP Matrix also handles reviews on websites like Google or Yelp that may impact your online search rankings. We can work to help you get more positive reviews from your existing customers while also dealing with negative reviews and seeking resolutions to possibly get bad ratings revised or deleted.

SERP Matrix will deliver to you a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. All of this is done with an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.

Equipter offered five tips to boost local roofing SEO. The tips included choosing location-specific keywords using free tools such as Google Keyword Planner and Keyword Tool.io to research local roofing SEO terms, implementing keywords throughout your roofing website including location-specific keywords, adding location-specific keywords to your page titles and metadata, using a consistent name, address, and phone number, and creating a Google My Business account.

Roofing Contractor Web Design


Designing a roofing contractor website can be an especially complicated process because of the volume of information that is sought to be included. It can take especially focused rounds of preparation before a website can be launched.

With SERP Matrix, your website begins with content writing that is going to be wholly unique and original, unlike anything else on the internet. You will also have a copy that contains all of your desired keywords, title tags, and headers needed to boost your search engine rankings.

SERP Matrix also offers professional photography that will give you high-quality images of employees, equipment, and other items related to your practice. Roofing contractors may want to use professional photography to get great-looking shots of certain unique aspects of their practice.

We also handle mobile app development issues, increasingly needed nowadays because of the considerable number of people performing searches from cell phones or mobile devices. A website not optimized for mobile viewing can crash and then be turned away without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.

A FreshySites review of the top 50 roofing websites for 2021 called attention to “easy to navigate icons and graphics as well as pertinent contact us points and calls to action for clients to get a quote,” as well as “a widget that allows users to virtually chat with someone right away, potentially getting questions answered and making it easy to get a quote.” There is also a discussion about “a scrolling menu that discusses its variety of options and opportunities for consumers,” “good pictures of roofs that highlight the kind of work this company can do,” and pictures that enlarge when clicked on.


ROOFING CONTRACTORS Web Design Template

Roofing Contractors Website Responsive

Digital Marketing for Roofing Contractors


SERP Matrix can also handle landing page design and testing so you will be assured that the pages are performing up to your expectations. Our updates will include regular reports and we will continuously monitor the success so adjustments can be incorporated when necessary.

Our team also handles reputation management issues that are problematic for roofing contractors. SERP Matrix not only helps you generate more positive reviews, but we have ways of dealing with negative reviews from customers who may have had a bad experience.

SERP Matrix also deals with link building so you can be sure that your website only has reputable and trustworthy sources for all hyperlinks. Keep in mind that some links can be especially valuable for SEO purposes, and SERP Matrix will know how to earn you the most valuable links.

Email Marketing for Roofing Contractors

Roofing may lend itself to newsletter advertising or email newsletters (also known as e-newsletters) for customers. SERP Matrix can craft newsletters on as regular a basis as you wish in a manner more likely to get them opened and maybe even shared.

We also handle press release services that could be used in email marketing. A timely press release could have real potential to be picked up by a local newspaper and possibly indexed in a search engine for valuable SEO consideration.

PPC for Roofing Contractors

Roofing can work with pay-per-click (PPC) advertising quite nicely because many people who are searching for roofing are ready to make purchasing decisions. For this reason, a PPC campaign can be especially valuable to a roofing contractor because so many clicks end up being conversions.

SERP Matrix will help you navigate a PPC campaign that can deliver real results and gives you a solid return on investment. We will keep you regularly updated about every aspect of a PPC campaign and take every step needed to guarantee success.

Social Media Marketing for Roofing Contractors

SERP Matrix can also assist you with social media marketing on websites such as Facebook, Twitter, and Instagram. There is undoubtedly a larger portion of the public now using social media, and roofing contractors should regularly update these accounts to stay in touch with their patients and foster meaningful relationships.

We can also handle all logo and graphic design concerns and deliver sharp and dynamic images. You can also turn to us for a wide variety of different video marketing services that may be of some benefit to social media marketing.

Texas Roofing Contractor Markets We Serve

  • Shinglers
  • Metal Roofers
  • Flat Roofers
  • Hot Roofers
  • Commercial Roofers
  • Residential Roofers
Roofing Contractors Website
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