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SEO for Doctors
SEO is important because most people these days are using Google and other search engines to look for new doctors. Word of mouth is certainly still important, but many people who may be new to an area and do not have friends or associates to rely on will instead rely on search results and the information that comes with them to make these decisions.
As it relates to local SEO with doctors, people will frequently use searches like “doctors near me” or specific location data such as zip codes or cities to conduct their searches and try to generate search results that are limited only to businesses near them. SERP Matrix understands the importance of local SEO and makes sure that Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you do not have to deal with duplicate listings or incorrect NAP listings.
Doctors also can get reviews on websites like Google or Yelp, so you should know that SERP Matrix can deal with negative reviews and also help generate more positive ones. Whether it is social media or an online search engine, we will know how to deal with effective reputation management.
SERP Matrix can also deliver a business listings scan that delivers a SERP Matrix Review Platform and allows you to generate authentic, first-party reviews directly from your customers. We do all of this with an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm, and you should know a portion of fees for which services were not performed will be refunded if we do not complete services per the written agreement.
As InboundMD notes, the typical health care-related SERP these days will involve Google Adwords for pay-per-click (PPC) advertisements, the Knowledge Box containing structured information related to the search query, the Answer Box with multiple questions related to a search and short answers, Google Maps data, the local pack of up to five local businesses relating to a search, and then the organic results of the search. SERP Matrix can make sure that you are getting the most beneficial search results possible.
The importance of website design cannot be overstated with doctors, because their clients are very likely to be seeking specific information relating to their practice. The ability to find information needs to be seamless so people will be motivated to contact the doctor, otherwise the doctor will risk having a website visitor become frustrated and try to find the information on a competitor’s website.
SERP Matrix offers a number of services to enhance your website, including professional photography that delivers high-quality pictures of your office, equipment, professionals, or anything else you want to showcase on your website. When you are able to use your own unique images, it will help you stand out from the competitors who are often relying on the same, tired stock images every doctor is using.
You should also know that we have a content writing team that can craft completely original and unique content for your website. This will mean that you do not have to worry about your website not having the kinds of information that is being sought.
Another major area of our efforts is our mobile app development services, which are positively critical to being able to reach a person searching for your website on a cell phone or mobile device. SERP Matrix will ensure that your website functions flawlessly on both mobile devices and standard desktop screens.
According to PatientPop, the 2017 United Healthcare Consumer Sentiment Survey found that 32 percent of consumers used the internet or mobile apps to comparison shop for healthcare services in the past year, compared with just 14 percent in 2012. As a result, doctors need to focus on identifying brand messaging and optimizing websites for mobile devices.
Our digital marketing efforts will involve landing page design and testing so you can have the best possible understanding of how people are navigating your website. We also regularly handle all kinds of reputation management issues and make every effort to help you have the best possible appearance online.
With our link building services, you can be confident that your website is not being harmed by any bad or faulty hyperlinks. We will also know how to help you gain more positive links that help generate real power in online searches relating to your chosen keywords.
Email marketing for doctors could involve newsletter advertising, as email newsletters (also known as e-newsletters) are becoming more common in helping doctors regularly communicate with existing patients. In some cases, really good e-newsletters may even be shared with people who are not clients but become patients.
SERP Matrix also utilizes press release services in connection with email marketing. Press releases can be valuable when they are shared on Google News or other major websites after being published.
When it comes to digital marketing, SERP Matrix will be able to assist you with PPC advertising. PPC campaigns can be beneficial to all kinds of companies, but require special care with doctors to be effective and we will know how to assist you throughout the process from start to finish.
SERP Matrix will understand that conversions are the ultimate goal of a PPC campaign and will make sure that you are only investing in a campaign that is generating real results. We know how to create the ads that get clicks and then convert those clicks into conversions.
SERP Matrix handles social media marketing for social media websites like Facebook, Twitter, and Instagram. In the end, effective social media marketing involves using these kinds of website to foster relationships with patients, engaging with them, and possible utilizing social media advertisements.
SERP Matrix can also provide logo and graphic design services when you need something sharp for your website or social media profile. We also have video marketing that could be useful for various kinds of social media posts.
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Doctors who are seeking online help navigating the complex world of SEO concerns should not wait to contact SERP Matrix. You can view our testimonials to better understand what we have done and then request a quote to talk about how we might be able to help you.
No doctor should have to worry about the quality of their website or how it might be impacting their ability to acquire new patients. You deserve to have the best possible website that can serve all of your immediate and long-term goals at the same time.
Make sure that you have a unique doctor website that truly reflects your values but also presents all of the possible information that you believe your patients will be seeking. You will want to make sure that you make the effort today so you are not falling further behind and then find yourself stuck trying to play catch up.
If you are a doctor who needs SEO help in the greater Houston area, make sure that you contact SERP Matrix right away. Call us now at (713) 287-1134 or contact us online for a free consultation.