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In 2017, Texas farmers sold nearly 25 billion dollars worth of agricultural products. The state of Texas hosts the largest number of farms and ranches in the country. Over 200,000 farms are located within the Lone Star State, and these farms and ranches cover approximately 127 million acres of land. Every farmer wants to increase their revenue, but only a small sliver of farm owners are investing in search engine optimization.
SEO for agriculture can help farmers and ranch owners in so many ways. Investing in a digital marketing campaign can help you get in touch with local consumers who are searching for quality products, and it can also assist you in getting your foot in the door with a major retailer. Grocery stores and supermarkets such as H-E-B frequently partner with local farmers and ranchers in an attempt to support the community while simultaneously providing customers with homegrown produce.
SERP Matrix uses search engine optimization, web design, and digital marketing services to help Houston agriculture companies increase their profits.
SEO for Houston Agriculture Professionals
Today’s consumers are more educated than ever before. As the importance of healthy eating continues to become common knowledge, consumers are continuing to search for local, organic produce. Though a small portion of them turn to word-of-mouth recommendations and newspaper advertisements, the vast majority is using search engines to help them find the best farmer’s market in Houston.
SERP Matrix provides elite search engine optimization services that will help your farm or ranch become visible to searchers. By implementing keyword research, content writing, backlink acquisition, and many other technical SEO strategies, we amplify your digital presence and appear on the first page of Google searches. Your ideal customer may be searching for “local produce farms near me” or “organic farms near me”. Whatever the case may be, you can count on our search strategies to bring your business to the top of search engine results pages.
Agriculture Web Design
Farm website design may seem simple to some, but experienced web designers and digital marketers understand how nuanced this can be. There are many, many different types of farms, and each one will need a different type of website. You cannot expect a commercial farm to be successful if they are using a website design that is meant for someone who is practicing nomadic farming.
SERP Matrix takes the necessary time to understand the many aspects of your business and successfully translate them to a digital landing page. Agriculture company web design never presents a one-size-fits-all solution. The highlights of your website will largely depend on the type of produce and livestock you supply to your customers. Our experts understand this, which is why we always provide a custom website that is enriched with original content.
Many farm owners have worked in their industry for decades, and they want to show their customers they are more experienced than their industry peers. Our company helps you tell your unique story through the use of the written word. To many, farming is more than a business; it is a lifestyle, and many of the consumers who support local farms are eager to learn more about the backstory of the farm they have chosen to shop from.
Our work does not stop once we build your initial website. As your business changes, so will your web pages. Have you decided to make the switch from arable farming? If so, our team will make sure your website reflects that change by highlighting your quality crops, well-kept land, and ethical labor practices. Sometimes, farms undergo changes, and every farm owner wants to ensure their customers are made aware of their current iteration. Our webmasters are here to do right by your business by making sure consumers know what to expect when they visit your farm.
Agriculture Digital Marketing Services
In today’s world, social media is a huge part of almost every industry. Whether you’re selling fruits and vegetables, or the latest and greatest piece of technology, you will need to use social media if you are hoping to maximize your marketing investments.
Our social media experts ensure your followers and supporters are kept up-to-date with the happenings of your business. If certain crops are unavailable due to being out of season, you need to be able to communicate to your loyal customers so they are not disappointed upon arrival at your farm. Or, if you must close down due to inclement weather, it is always ideal to make sure your consumers are aware of this.
Many farms are located in rural areas that are extremely close-knit. As a byproduct, there are quite a few farms in Texas that are extremely supportive of their communities. Has your agricultural company recently donated hundreds of thousands of pounds of produce to a local shelter or food bank? Maybe your ranch owner spoke to a local middle school about the importance of healthy eating. If so, our social media experts are here to utilize platforms such as Facebook and Instagram to help you build your brand while letting your followers know about the daily, weekly, and monthly operations of your business.
Find an Agricultural Web Design Company in Houston
SEO for agricultural companies can be extremely effective if done properly. More and more farmers are beginning to realize the importance of digital marketing in today’s world, but there is still plenty of time to invest in this form of advertising. Search engine marketing has proven to be reliable, profitable, and worth its weight in gold if it is handled by the right marketing team, and our professionals are ready to help you grow your agriculture company.
If you are currently searching for the best way to market your Houston farms, SERP Matrix is here to help. With over two decades of experience, our leaders have helped brands increase their revenue and build their clientele since the early days of the Internet. By utilizing the powers of search engine optimization, web design, and digital marketing, we are able to help local companies reach the lofty goals they have set for themselves.
If you are interested in learning more about how we can help your company reach new heights, our team is here to help. For more information, contact us today at (713) 287-1134 to receive a free consultation with an in-house project manager.