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SEO for Dermatology

Dermatology is the branch of medicine dealing with the skin, and there are essentially four kinds of dermatologists. Dermatopathologists specialize in finding out where the various forms of skin diseases come from, pediatric dermatologists are specifically trained to work with children experiencing skin issues, immunodermatologists specialize in examining how the immune system interacts with the skin, and cosmetic dermatologists use treatments to improve the appearance of the skin.

The one universal concern for all dermatologists these days is search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines. For most dermatologists in the United States, SEO is incredibly important to bringing in new patients while also helping to inform existing patients.

Website improvements cannot be ignored anymore because failure to optimize a website can have a disastrous effect on long-term business for any dermatologist. You will need to be certain that your website contains all of the necessary elements and is designed to attract new visitors if you are to succeed in drawing in new clients.

SERP Matrix assists clients all over the health care industry, including dermatologists. While we are based in the Houston area, we also serve clients in other nearby areas of Texas as well as communities throughout the United States. You can count on us to assist you with improvement in your search engine result page (SERP) rankings and generate real results that make a meaningful contribution to your bottom line.

When a person is searching for a dermatologist, they are likely to use Google or some other search engine to try and find one. Online searches are the new alternative to yellow pages, so online advertising is even more important than the old school methods.


Your SEO focus needs to primarily concern local SEO because many people will search for dermatologists using searches like “dermatologist near me” or specific location data such as zip codes or cities. SERP Matrix makes sure all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so your practice ranks as highly as possible and is the most likely to be clicked.

SERP Matrix can also help with reviews on websites like Google or Yelp that may further impact your SERP rankings. SERP Matrix helps you generate more positive reviews from existing customers while also dealing with negative reviews to possibly get some people to revise their ratings.

SERP Matrix can also deliver a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. We also offer an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.

The website Practical Dermatology notes that the nine prerequisites of Local SEO for Your Dermatology Practice include focus and commitment, consistent approach, judicious marketing mix, strong follow-up, accessibility, unique selling proposition, engagement, right tech tools, and web analytics. The article stated that to build local SEO, “you need a comprehensive marketing approach that involves site design, meta descriptions, page titles, localized keywords, content marketing, mobile optimization, social media promotion, citations, reviews, ratings, and Google My Business and other local listings.”

Dermatology Web Design

A dermatologist’s website will need to be an extremely useful place for a website visitor if it is to have the desired impact. Key information needs to be easily accessible and simple to find or there will be the risk of a person abandoning the website when they cannot find the information they seek.

SERP Matrix can start with original content writing that provides you with completely unique web pages that contain all of the desired keywords to enrich SERP rankings. Our team will work closely with you to ensure that your pages contain all of the desired information and also incorporate calls to action (CTAs) that compel conversions.

We also provide professional photography services that give you high-quality images of employees, equipment, and other items related to your business. You can be sure that you will have a highly unique website truly representing your business as opposed to the same, tired stock images that seem to dominate so many other dermatologist websites.

SERP Matrix also handles mobile app development, a growing area of concern as more and more searches are now performed on cell phones or mobile devices. When a person is seeking a dermatologist from a mobile device, you must be certain your website functions as intended because failure to optimize for mobile can lead to any number of potentially disastrous consequences.

All five of the websites featured in the Web to Med list of the best dermatology website had the best compatibility with desktops, tablets, and mobile devices. The websites featured responsive design, animated elements, professional graphics, patient portal integration, optimized code, and social media integration.

Digital Marketing for Dermatology

You can count on SERP Matrix to perform all necessary landing page design and testing. We know how to work to make sure that landing pages contain all of the kinds of information being sought in searches and lead to real conversions.

You can also count on us to assist you with reputation management as we understand the importance of having a trusted online reputation for a dermatologist. SERP Matrix can take all of the needed steps to correct bad information and promote good causes as well.

We can also assist your website with link building, which becomes increasingly important to SERP success because reputable links to your website can bolster your own rankings. SERP Matrix will ensure you are only connected to the most trusted websites so you are not being harmed by otherwise harmful links.

Today, every industry is using video marketing to connect, and the healthcare industry is no exception. As technology advances, healthcare uncovers new ways to provide exceptional care and treatment for patients. SERP Matrix offers video production for pharmaceutical and medical companies to speak directly to doctors, patients, returning clients, and future clientele to market potentially life-changing procedures and treatments that will influence the future of the healthcare industry.

Email Marketing for Dermatology

If you are interested in newsletter advertising or email newsletters (also known as e-newsletters), SERP Matrix can handle these for you. We know how to create newsletters that contain all of the most relevant recent information about your business while also containing important links to encourage website visits.

We also handle press release services you may choose to incorporate into your email marketing. Press releases may provide SEO benefits at a fraction of the cost while possibly increasing traffic to a website and leading to sales increases.

PPC for Dermatology

There is no denying that pay-per-click (PPC) advertising is important to all kinds of dermatologists because PPC campaigns often generate a strong return on investment. With a PPC campaign, you will be using paid links on major search engines to generate website visits and hopefully conversions.

SERP Matrix operates PPC campaigns of all sizes and knows how to get real results. We will be able to accurately gauge success and deliver regular reports to you so you know what is going on and what improvements may be made.

Social Media Marketing for Dermatology

You can also count on SERP Matix for social media marketing on such websites as Facebook, Twitter, and Instagram. Many dermatology offices in Texas have accounts on these websites and we can help you interact with your patients in a fun and informative way.

You can also count on us for logo and graphic design services that could be of further use on social media profiles. Our video marketing services could also be of use on social media.

Texas Dermatology Markets We Serve

  • Medical Dermatology
  • Surgical Dermatology
  • Pediatric Dermatology
  • Cosmetic Dermatology
  • Cutaneous Lymphoma
  • Dermatoimmunology
  • Dermatopathology and Oral Pathology Laboratory
  • Photomedicine (Phototherapy & Photopheresis)
  • Blistering Disease
  • Multidisciplinary Cutaneous Lymphoma
  • Mohs and Dermatologic Surgery
  • Dermatopathology
  • Laser and Aesthetic Dermatology
  • Pediatric Dermatology
  • Pigmented Lesion and Melanoma
  • Autoimmune Skin Disease
  • Supportive Dermato-Oncology
  • Skin Cancer Genetics
  • High-Risk Non-Melanoma Skin Cancer
  • Nail Disorders
  • Hair Loss
  • Genital Dermatology
  • Advanced Basal Cell Carcinoma
  • Skin Allergies and Contact Dermatitis