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Dentists provide important services to scores of people within their given community, but they are rarely alone and often have to compete with many other local dentists who are seeking the same business. While most dentists are focused entirely on their patients and maintaining their offices, the importance of a strong website cannot be overlooked.
Dentists need to invest similar time and energy into their websites so they can not only attract new clients but also help retain existing ones as well. When it comes to dental marketing, a dentist will have to take the steps necessary to distinguish themselves from their competitors, dominate their local search engine result pages (SERPs), drive local traffic through effective advertising, and using email marketing to communicate with existing customers.
DENTAL (SEO) SEARCH ENGINE OPTIMIZATION
The phrase search engine optimization (SEO) relates to the techniques utilized to help a website rank higher in most SERPs. With dentists in particular, a website is going to want to make sure that it properly utilizes the most valuable keywords and incorporates all of the many elements involved in a sound SEO strategy.
SERP Matrix guarantees all of its SEO services, so you can be confident that you will be getting a maximum return on your investment. We can perform all of the necessary analyses relating to your keywords, competitors, website, HTML code and structure, website design, and content management.
SERP Matrix serves many clients in the healthcare industry, including dentists in Houston and surrounding areas of Texas. We will be able to help you examine your website and make the necessary improvements that allow you to compete and succeed.
Google and other search engines are likely to be the most common way that people will find dentists in your area, as the old yellow pages of phone books are no longer any kind of go-to for most people. The frequency with which dentists are sought online makes the importance of ranking highly in SERPs more important.
Dentists will want to be especially careful to focus on local SEO concerns, such as individuals searching for “dentists near me” or using specific location data such as zip codes or cities to conduct searches. SERP Matrix will work to guarantee that Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate to prevent possible duplicate listings or incorrect NAP listings.
Dentist reviews may also be left on websites like Google or Yelp, and SERP Matrix knows how to deal with negative reviews you feel are harming your rankings. We can help generate new positive reviews and also respond to negative ones so you can appear to be authentically concerned with an issue and willing to address it.
You can also have us perform a business listings scan that gives you the SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. With our SEO services guarantee, SERP Matrix will meet or beat any guarantee offered by a comparable SEO firm and a portion of fees for which services were not performed will be refunded if we fail to complete services per the written agreement.
According to Main Street ROI, 20 percent of search queries are for local businesses, 40 percent of mobile searches are for local businesses, and 97 percent of consumers search for local businesses online. The key steps outlined in that article are keyword research, keyword optimization, citations and links, reviews, and tracking.
DENTal Web Design
Dentists will want to make sure that they have an attractive website that is designed to appeal to potential clients and compel them to reach out to make an appointment. The design of a website is definitely an area that multiple people could have strong opinions on, and there can be some issues that may be in dispute within a dental services provider.
Know that when you work with SERP Matrix, we will be able to provide you with a host of online services that will help you create a winning website. Our content writing team will be able to develop original website content that is completely different from all other material that may be utilized by your competitors.
Beyond just the words on your website, SERP Matrix also offers professional photography services so you can get clean and clear pictures of your office, equipment, professionals, or whatever else you might want to showcase on your website. We can help you avoid having to rely on tired stock images that tend to dominate most other dental websites.
Furthermore, our mobile app development services will be key to making sure that you can count on your website to function when people are attempting to view it from a cell phone or other mobile device. We boast web, iOS, and Android application development teams.
Dental Economics stated in an article examining five website tricks that dentists should use that a mobile-friendly design, links to social media and online reviews, enhanced patient engagement tools, fresh content, and modern visual appeal were all must-haves. The article discouraged lack of engagement, separate mobile websites, flash players, auto-play sound and video, and overly templated design.
Digital Marketing for Dentists
SERP Matrix will be able to assist dentists with all manners of digital marketing. We can help you with reputation management concerns such as negative reviews online, and we will be able to also offer reputation protection and monitoring.
Our services also include landing page design and testing, which will be instrumental in determining how people are navigating your website when visiting a selected landing page. The landing page will be extremely important as it relates to pay-per-click (PPC) advertising campaigns.
SERP Matrix also handles link-building services, ensuring that your website only has links to verified and reputable websites while deleting links that may lead to website or connection errors. The audit we perform on your website will help uncover and correct bad hyperlinks.
EMAIL MARKETING FOR DENTISTS
Many dentists will have a desire to make use of email marketing to try and work with their existing customers. Strong email campaigns could also prove beneficial in bringing in new customers.
PPC FOR DENTISTS
PPC advertising is an area that many dentists are eager to explore but reluctant to invest in. The truth about PPC campaigns is that they need to be carefully managed to achieve maximum results, but smart campaigns can typically offer a very solid return on investment.
SERP Matrix will be able to help a dentist use the best keywords to generate clicks that actually translate into conversions, as we know how to post the kinds of ads that not only lead to people clicking a link but also following through on making an appointment. You can count on us to help run a PPC campaign that achieves all of your desired results.
SOCIAL MEDIA MARKETING FOR DENTISTS
When it comes to social media marketing, SERP Matrix is intimately familiar with social media websites such as Facebook, Twitter, and Instagram. We will be able to help your practice become a regular contributor on these websites and create online conversations with your clients on these platforms.
Beyond social media marketing, we also offer a number of other services that can help you stand out. Our logo and graphic design services can help your dental practice stand out with sharp elements on your website, and we also offer video marketing services if you want to make more use of video on your website.
TEXAS DENTIST MARKETS WE SERVE
- General Dentist
- Pedodontist or Pediatric Dentist
- Oral Pathologist or Oral Surgeon
- Oral and Maxillofacial Surgeon
- Certified Specialist in Oral Pathology
- Certified Specialist in Pediatric Dentistry
- Cosmetic Dentistry
SERP Matrix Dental Websites
Find a Dental Marketing Agency in Houston
If you are a dentist in need of help establishing yourself online in Houston, do not wait to contact SERP Matrix. Review our testimonials to get a better idea of how we have pleased our previous clients and request a quote if you want to talk about what we can do for you.
Dentists are going to have to be proactive in their efforts to stay ahead with their websites, as any delay in improving a lackluster website can have grave consequences that could lead to considerable amounts of additional work. You should not let yourself fall further behind your competitors in the effort to gain new business online.
A dental website is going to need to not only incorporate the necessary educational elements but also offer something unique to make the practice stand out from its competitors. SERP Matrix is going to be able to work closely with you to make sure that you get a website that accurately reflects your values and the concerns that are most important to you.
If you are a dentist in need of SEO help in the Houston area, you are going to want to contact SERP Matrix as soon as possible. Call us today at (713) 287-1134 or contact us online for a free consultation.