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Schools SEO

Most schools are diligently focused on providing the best possible education for their students, so schools can be forgiven for not seriously investing more time in their websites. A school website nonetheless remains a vital and important element of a school’s online reputation, and the website should accurately reflect the values the school holds most dear.

Search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, is incredibly important to schools because it relates to how likely a website for a school is to be visited when certain terms are searched for. Most schools will want to be sure they rank highly when people are searching for schools in their respective areas, presumably to attend those schools.

Schools everywhere need to make sure they have a strong online presence so they can have the greatest possible chance of attracting new students. All schools must make sure that their websites are completely optimized and performing at peak ability so they can have the greatest chance of competing on the internet and possibly attracting new students.

SERP Matrix helps schools all over the education industry, including schools. In addition to Houston, we also serve many other surrounding areas of Texas and other communities in the United States. Our team will work to improve your search engine result page (SERP) rankings with a winning website.

The search engine has become the place most people now go to when they are seeking most anything, so Google or another engine will frequently be turned to find a school. Simply put, no other method of advertising is really as important to a school as its website.


When it comes to local SEO, many people search for schools using searches like “schools near me” or using specific location data such as zip codes or cities. SERP Matrix affirms Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you will be more likely to turn up in local searches.

SERP Matrix also handles reviews on websites like Google or Yelp that may impact SERP rankings. Our team knows how to get your existing customers to create more positive reviews for you while we also have ways to deal with negative reviews and seek resolutions to have bad ratings revised or deleted.

SERP Matrix can also provide a business listings scan that includes a SERP Matrix Review Platform and lets you generate authentic, first-party reviews directly from your customers. Everything includes an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.

A blog about SEO for schools on the San Francisco Gate stressed the importance of making the most of keywords, being in control of metadata, using links to your advantage, optimizing your webpage speed, and being mobile-friendly. It also encouraged schools to measure, adapt, and measure again.

School Web Design

The overall design of a website can be an incredibly complex task that involves a significant number of valid concerns. SERP Matrix can work closely with you in completely designing a website that exceeds your expectations both in appearance and performance.

It will all start with our content writing team, which can make sure that you are getting an only original and unique copy for every page on your website. You can be sure that all of the desired keywords are utilized and there is always a call to action.

SERP Matrix also handles professional photography that will give you high-quality images of employees, equipment, and other items related to your school. Schools can frequently use professional photography to get great-looking shots of many of the unique aspects of their schools.

Our team can also handle all of your mobile app development issues, a greater need in these times because of the considerable number of people performing searches from cell phones or mobile devices. Websites not optimized for mobile viewing can crash and then be turned away without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.

A list of the 10 best school website designs by Morweb included New Orleans Charter Science and Mathematics High School, Bronx Charter School for Children, Times 2 STEM Academy, Round Rock Independent School District, Park University, George Washington Academy, Ross School, Bow Valley College, Putney High School, and Hope Academy. The article noted that when choosing a CMS for your school, “look for a website platform with mobile-responsive website themes and a web design portfolio that includes organizations similar to your own.”

Digital Marketing for Schools

SERP Matrix can handle your landing page design and testing so you can be assured that the pages are performing up to your expectations. We will deliver regular reports and continuously monitor the success so adjustments can be incorporated when necessary.

You can also turn to us for reputation management concerns, which may be especially harmful to schools. SERP Matrix can restore a positive image online and knows what steps to take to generate strong reviews and other outlets that can greatly impact internet ratings.

Our team also handles link-building issues that could be negatively impacting your current search results. Not all links are good links, and SERP Matrix will be able to ensure that you are only linking to and being linked to reputable resources for solid returns.

Email Marketing for Schools

Some schools may be interested in newsletter advertising or email newsletters (also known as e-newsletters) to send to students and SERP Matrix can handle that for you. We can create newsletters on as regular a basis as you wish in a manner more likely to get them opened and maybe even shared.

You can also count on us for press release services that may be of use in email marketing efforts. Some well-written press releases can actually provide additional SEO help when they are picked up by major search engines.

PPC for Schools

SERP Matrix can also assist you with pay-per-click (PPC) advertising, which is fast becoming something of a necessity for most schools. A PPC campaign needs to be carefully monitored to ensure success, as some people who are reckless with spending can end up generating far fewer results than were hoped for.

SERP Matrix can run a PPC campaign that delivers real results and demonstrates a strong return on investment. You can count on us to keep you regularly updated about every aspect of a PPC campaign.

Social Media Marketing for Schools

Our team also handles social media marketing on websites like Facebook, Twitter, and Instagram. Schools may already have these accounts, but social media profiles are becoming something of a must because many students use these types of accounts to communicate with professors or other staff members.

You can also turn to SERP Matrix for help with logo and graphic design issues of all kinds as we take great pride in helping create dynamic and striking imagery for websites. Our video marketing services could also be useful to you for social media purposes because of a variety of possible video options.

Texas School Markets We Serve

  • Public Schools
  • Charter Schools
  • Magnet Schools
  • Special Education Schools
  • Virtual Schools
  • Advanced Placement/International Baccalaureate Programs
  • Nonpublic Schools
  • Religious Private Schools
  • Secular Private Schools
  • Home Schools
  • Boarding Schools
  • Parochial Schools
  • Reggio Emilia Schools
  • Waldorf Schools
  • Private Special Education Schools
  • Language Immersion Schools
  • Montessori Schools
  • Urban Schools
  • Rural Schools
  • High Needs Schools

SERP Matrix SCHOOLS Websites


Find a School Web Design Company in Houston

We encourage you to review our testimonials to get a better idea of how satisfied some of our previous clients have been. You can request a quote as soon as you are ready to take that next step to have our work with you.

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