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SEO for Chiropractor
Chiropractors focus on the treatment of mechanical disorders of the musculoskeletal system, especially the spine. While they are not physicians or medical doctors, chiropractors still serve an important purpose in many people’s lives and have businesses they are trying to operate.
Just as is the case with many regular doctors, a chiropractor may struggle in their effort to attract new clients. In such cases, search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, can prove to be an enormous concern for many chiropractic offices in Texas and the United States in general.
All chiropractors must consider the distinct advantages that are to be gained from implementing best SEO practices, as a majority of new business will be derived from online searches for chiropractic services. Without an SEO focus, a chiropractor could spend many months or even years implementing a number of other website improvements.
You should contact SERP Matrix for assistance with SEO, as we help clients throughout the health care industry. We serve clients in the greater Houston area as well as other surrounding areas of Texas and parts of the United States. Our team will be able to produce a website that incorporates your desired design while also achieving high search engine result page (SERP) rankings.
You probably know that most people will use Google or another search engine to try and find a chiropractor. The development of the online search has thus eliminated the one-time advantage of the old yellow pages.
When it comes to SEO in particular, local SEO is an extremely important aspect because a number of people search for chiropractors using searches like “chiropractor near me” or specific location data such as zip codes or cities. SERP Matrix can guarantee that all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so your chiropractic office will end up ranking as highly as possible and be the most likely to be clicked.
SERP Matrix will also be able to assist you with reviews on websites like Google or Yelp that can also have an impact on your SERP rankings. SERP Matrix not only knows how to help you earn more positive reviews from your customers, but we can also deal with negative reviews so harmful reviews might later be removed or improved.
Working with us will also get you a business listings scan that includes a SERP Matrix Review Platform and lets you generate authentic, first-party reviews directly from your customers. All of this is done with an SEO services guarantee in which we will meet or beat any guarantee offered by a comparable SEO firm and provide a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
The website Main Street ROI notes that the three reasons chiropractors should invest in local SEO are that Google has replaced the yellow pages, free traffic, and swift results. The website recommended researching your keywords, optimizing your keywords, developing citations and links, requesting reviews, and tracking your results.
Chiropractor Web Design
A chiropractor’s website needs to contain all of the kinds of information its patients might be seeking and the information needs to be easy to find. The way information is presented is extremely important because people who cannot find what they are looking for quickly will leave a website and instead go to a competitor.
You will get a complete effort from SERP Matrix, beginning with the content writing as our team can deliver completely unique web pages that are sure to fully inform every visitor. We will use all of the best-performing keywords for your business so you can be sure that every page on your website is capable of ranking highly.
You can also count on SERP Matrix for professional photography services that will allow you to have unique and high-quality images of your employees, equipment, and other items related to your business. This offers a distinct advantage over the many stock images that plague other chiropractor websites and will help make you even more unique.
We also assist with mobile app development, an area of growing importance as more and more people use cell phones or mobile devices to look for chiropractors. You cannot overlook the importance of a functioning mobile website as people who experience issues with websites on their phones or mobile devices will quickly leave any website that is not properly optimized.
In a ranking of the 18 best chiropractic websites for design inspiration in 2020, colorlib said the best websites had such features as strong taglines, full-width image background, and clear calls to action (CTAs). There is also an examination of white space and the use of testimonials.
SERP Matrix will perform all of the landing page design and testing needed to ensure SERP success. We can review your landing pages to make sure that the CTAs are going to lead to real conversions, not just clicks.
Our team can also handle reputation management concerns that may arise. We understand the importance of a good online reputation to all businesses, especially chiropractors who need to maintain a high level of trust among people online.
SERP Matrix will also be able to assist with link building, which becomes extremely important for long-term success. Whereas many people once believed as many links as possible were best, the truth now is that not all links are created equal and SERP Matrix will be able to make sure that you are only linking to and being linked to the most trustworthy and reputable websites.
Your options for email marketing might possibly include newsletter advertising or email newsletters (also known as e-newsletters). SERP Matrix can craft these newsletters for you and make sure they are delivered to your patients on a regular basis.
You can also count on us for press release services that may also be used for email marketing. A well-written press release can have a dramatic impact on a business when it is later picked up by some search engines.
The concept of pay-per-click (PPC) advertising is becoming increasingly important because a number of chiropractors have come to realize the enormous return on investment that can be gained from PPC marketing. The key to successful PPC campaigns is understanding the right keywords to target, and SERP Matrix will be able to help you manage the most effective campaign possible.
SERP Matrix will know how to run a strong PPC campaign for your chiropractic office that garners real results. We can identify the keywords that will be most beneficial to your business and ensure that you are getting the highest amount of traffic possible.
SERP Matix handles social media marketing for such websites as Facebook, Twitter, and Instagram. We are quite familiar with how popular these websites have become for many patients and how effective communication can be in these avenues.
We will also be able to assist you with any logo and graphic design issues you might have, including creating new logos and designs. SERP Matrix also provides video marketing services that could be useful for social media.