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SEO for Orthopedic

Orthopedic surgery or orthopedics is the branch of surgery concerned with treatment of the musculoskeletal system. Because doctors in this area are focused on bones, joints, ligaments, tendons, muscles, nerves, or even the skin, they are rarely concerned with their professional websites.

The phrase search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, is increasingly important to all kinds of orthopedic professionals. When people are searching for orthopedic professionals these days, they are increasingly doing it online.

Orthopedic professional websites will require especially diligent levels of care because there can be many important kinds of information that will be deemed important to visitors. You need to consider how your information is presented as well as how pages are formulated into search engine algorithms that determine how your website ranks for certain searches.

SERP Matrix helps clients throughout the health care industry, including orthopedic professionals. We serve clients all over the Houston area and many other nearby communities in Texas as well as other locations in the United States. Our team is dedicated to helping our clients get the best search engine result page (SERP) rankings.

When a person is looking for orthopedic professionals these days, they will likely use Google or another search engine to find information. You need to understand that getting your website to appear high up in searches for keywords relating to your orthopedic practice will directly correlate to the number of phone calls you get about services.


There is a particular emphasis on local SEO because most searches will be for “orthopedic professionals near me” or searches using specific location data such as zip codes or cities. SERP Matrix makes sure all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you are more likely to turn up in local searches.

SERP Matrix also handles reviews on websites like Google or Yelp that may impact your online search rankings. We can work to help you get more positive reviews from your existing customers while also dealing with negative reviews and seeking resolutions to possibly get bad ratings revised or deleted.

SERP Matrix also gives you a business listings scan that includes a SERP Matrix Review Platform and lets you generate authentic, first-party reviews directly from your customers. We do all of this with an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.

The website Farotech offered professional SEO tips for orthopedic professionals that included being sure to receive both on and off page SEO services and utilizing long-tail keywords, which are longer and more specific but also help match more specific intent with some searches. The final tip was to create a blog that could be regularly updated with SEO-optimized articles.

Orthopedic Web Design

There may be an immense amount of information that is sought to be included on an orthopedic website, but it can be challenging to present all of the information without the website feeling overly cluttered. SERP Matrix can help you overcome many of the most common obstacles in designing a solid orthopedic website.

We will start with content writing that is wholly unique and original, completely unlike anything else on the web. Your copy will include all of your desired keywords, title tags, and headers needed to boost your search engine rankings.

We can also provide professional photography that gives you high-quality images of employees, equipment, and other items related to your practice. Professional photography allows for great-looking shots of certain unique aspects of your practice.

SERP Matrix also tackles mobile app development issues, which are increasingly needed these days because of the considerable number of people performing searches from cell phones or mobile devices. Websites not optimized for mobile viewing can crash and then be turned away without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.

A collection of the best orthopedic websites compiled by Web to Med noted such features as responsive design, beautiful graphics, stem cell patient education content, SEO-optimized code, social media integration, exceptional graphics, orthopedic video library, and lead generation forms. The key features to winning web design will be mobile compatibility, user accessibility, information architectures, well-formatted content, fast load times, browser consistency, effective navigation, and solid error handling.

Digital Marketing for Orthopedic

We also handle landing page design and testing so you can be confident your pages are performing up to your expectations. We will deliver regular reports and continuously monitor your success so adjustments can be incorporated when necessary.

SERP Matrix can also handle reputation management for you when you have any kind of concern about how you are viewed online. We will be able to take on any issues leading to negative reviews and employ tactics that can create more positive feedback for you.

Our team also handles link building so you can be sure that your website only has reputable and trustworthy sources for all hyperlinks. Keep in mind that some links can be especially valuable for SEO purposes, and SERP Matrix will know how to earn you the most valuable links.

Today, every industry is using video marketing to connect, and the healthcare industry is no exception. As technology advances, healthcare uncovers new ways to provide exceptional care and treatment for patients. SERP Matrix offers video production for pharmaceutical and medical companies to speak directly to doctors, patients, returning clients, and future clientele to market potentially life-changing procedures and treatments that will influence the future of the healthcare industry.

Email Marketing for Orthopedic

There could be newsletter advertising or email newsletters (also known as e-newsletters) that works for certain orthopedic specialists. SERP Matrix handles newsletters and can deliver them for you as often as you wish in a manner more likely to get them opened and maybe even shared.

Our team also performs press release services that can be of great use during times of major announcements. You could see a press release possibly being picked up by a local newspaper and then indexed in a major search engine.

PPC for Orthopedic

The concept of pay-per-click (PPC) advertising works well for orthopedic professionals because many people performing certain searches are doing so with the intent to make appointments. A PPC campaign could be valuable to an orthopedic professional when the right clicks are being targeted.

SERP Matrix can work to determine the strongest possible avenue for you to explore your PPC options. We can keep you regularly updated about every aspect of a PPC campaign and take every step needed to guarantee success.

Social Media Marketing for Orthopedic

Our team also handles social media marketing on websites like Facebook, Twitter, and Instagram. You should know that a large number of your existing customers are using social media websites, and you should remain active on social media to interact with your patients and also possibly help lead to more future appointments.

SERP Matrix can also perform logo and graphic design services that may include highly complex requests. We are also prepared to deliver video marketing services that could be used for social media marketing.

Texas Orthopedic Markets We Serve

  • Foot and Ankle Surgery
  • Hip and Knee Surgery
  • Shoulder And Elbow Surgery
  • Trauma Surgery
  • General Orthopaedics
  • Orthopaedic Oncology
  • Spine Surgery
  • Bone Health Center
  • Hand Surgery
  • Pediatric Orthopaedic Surgery
  • Sports Medicine
  • Osseointegration Clinic
  • Hand And Upper Extremity
  • Total Joint Reconstruction (Arthroplasty)
  • Pediatric Orthopedics
  • Foot And Ankle Surgery
  • Spine Surgery
  • Orthopedic Oncologist
  • Surgical Sports Medicine
  • Orthopedic Trauma
  • Knee arthroscopy and meniscectomy
  • Shoulder arthroscopy and decompression
  • Carpal tunnel release
  • Knee arthroscopy and chondroplasty
  • Removal of support implant
  • Knee arthroscopy and anterior cruciate ligament reconstruction
  • Knee replacement
  • Repair of femoral neck fracture
  • Repair of trochanteric fracture
  • Debridement of skin/muscle/bone/ fracture
  • Knee arthroscopy repair of both menisci
  • Hip replacement
  • Shoulder arthroscopy/distal clavicle excision
  • Repair of the rotator cuff tendon
  • Repair fracture of radius (bone)/ulna
  • Laminectomy
  • Repair of ankle fracture (bimalleolar type)
  • Shoulder arthroscopy and debridement
  • Lumbar spinal fusion
  • Repair fracture of the distal part of the radius
  • Low back intervertebral disc surgery
  • Incise finger tendon sheath
  • Repair of ankle fracture (fibula)
  • Repair of femoral shaft fracture
  • Repair of trochanteric fracture

SERP Matrix Orthopedic Websites