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FUNERAL HOMES SEO
Most funeral homes are relentlessly focused on providing the best possible services for their customers, so there is often little attention given to a website for a funeral home. Nonetheless, the truth remains that the internet is a major area of free advertising of services that can generate untold amounts of business when a website is operated efficiently.
Search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, is incredibly important to funeral home websites because it relates to how likely a website is to be visited when certain terms are searched for. Most funeral homes are going to want to make sure they rank highly when people are searching for funeral homes in their respective areas, presumably to conduct business.
If you own or operate a funeral home anywhere, you are going to want to be sure that you invest in making sure your website is functioning as well as possible so you can maximize the possibility of you acquiring new business. It will be incredibly important for you to make sure that your website is performing to the best of its ability on all possible devices so you can always have the greatest possible chance of converting a visitor into a customer.
SERP Matrix helps clients all over the health care industry, including funeral homes. We serve not only Houston area but many other surrounding areas of Texas and other communities in the United States. We will be able to work to improve your search engine result page (SERP) rankings and have a website that achieves the strongest possible results.
Most people nowadays turn to search engines and use Google or another engine to find funeral homes. The yellow pages are no longer the avenue people turn to when looking for most any service, especially funeral homes.
The phrase local SEO is important because many people will search for funeral homes using searches like “funeral homes near me” or specific location data such as zip codes or cities. SERP Matrix guarantees Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you will be more likely to turn up in local searches.
SERP Matrix can also assist with reviews on websites like Google or Yelp that can have certain effects on some SERP rankings. Our team can help get customers to generate positive reviews as well as deal with negative reviews and seek possible revisions to bad ratings.
Our team can also deliver a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. You will get an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
In an article on why SEO is critical to a funeral home website, funeralOne wrote that “families of today don’t respond well to traditional advertising (also known as “interruption marketing”), and the majority of money spent on traditional advertising is wasted.” The article further noted that a properly implemented SEO strategy can bring in more qualified leads, and people should add fresh content to their website often while also going on social media.
When a funeral home is considering how to design a website, the look is only one aspect. There needs to be similar focus on the actual content of a website and how easy it will be for a visitor to find what it is they are looking for.
SERP Matrix begins with content writing that gives you completely unique web pages that have all of the text needed to inform your visitors about every aspect of your services. The pages will contain all of the keywords needed to rank highly in most search engines.
You can also turn to SERP Matrix for assistance with professional photography that gives you high-quality images of employees, equipment, and other items related to your business. Funeral homes can take advantage of this to showcase anything particulartly unique about their business so they do not have to rely on stock images.
We also can provide mobile app development services, which have become more of a concern as a growing number of people view websites from cell phones or mobile devices. Websites not optimized for mobile viewing can crash and then be turned away from without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.
When reviewing the 20 Funeral Home Website Designs That Set The Bar In 2018 from FrontRunner, you will note that the website applauded striking imagery and clear navigation as well as websites that were simple and intuitive. There is discussion of color choices as well as ease of navigation.
SERP Matrix handles landing page design and testing issues so you can be confident in all of your landing pages. We will be able to help foster even more conversions by relentlessly testing all aspects of these pages and improving the design with your feedback.
Our team also handles reputation management concerns for funeral homes, as there can be certain online issues that may cause reputational harm. SERP Matrix knows how to turn an online image around so a company gains a more positive performance.
You can also count on us for help with link building, an important concern because of how SERP rankings can be impacted by both good and bad hyperlinks. SERP Matrix can remove all of the most harmful links while also seeking avenues to create new links to beneficial sources.
Email Marketing for Funeral Homes
SERP Matrix also handles newsletter advertising or email newsletters (also known as e-newsletters), so you can have regular updates provided to all of your customers. We can craft newsletters on as regular a basis as you desire and make sure they include the calls to action that can lead to additional sales.
You can also have SERP Matrix handle press release services for email marketing purposes. A simple press release could possibly lead to further SEO benefits in some cases.
PPC for Funeral Homes
Many funeral homes will turn to pay-per-click (PPC) advertising because of its strong return on investment potential. Any company needs to be cautious with its PPC efforts, as mismanaged campaigns can often spend considerable amounts with little to no results.
SERP Matrix knows how to run a winning PPC campaign and can make sure that you are getting real results. We will keep you constantly updated and be able to determine the strongest possible ways for you to best perform in a PPC campaign.
Social Media Marketing for Funeral Homes
You can also count on SERP Matix for social media marketing on such websites as Facebook, Twitter, and Instagram. Some funeral homes have accounts on these websites, but all should try to create accounts because they are a simple way to interact with clients and create lasting relationships that lead to additional business.
- Graveside or Committal Service
- Direct Burial
- Direct Cremation
- Memorial Service
- Celebration of Life
- Scattering ceremony
- Funeral Home
- Storefront Funeral Service
- Cremation Service
- Memorial Society
- Specialty Provider
- Monument Company
- Specialty Internet Service
- Traditional Religious Funeral Service
- Non-religious Humanist Funeral Service
- Green/Natural Funeral Service
- Burial at Sea