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but this approach does little when attempting to reach prospective students who may be searching for more information online. It is important for any college to make sure that it has a distinctive and unique website that accurately reflects its mission.
Colleges need to invest more in search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, to ensure that they are able to reach the people who may be searching for terms relating to their offerings. There is little doubt that a college website needs to be effective in not only conveying all sought-after information but also appearing higher up in related searches.
College websites can serve important purposes because they will frequently be a student’s first interaction with an institution, so most colleges will want to make sure any website visit goes as smoothly as possible. Even minor glitches can lead to visitors clicking away and possibly never returning.
SERP Matrix handles various websites in the education industry, including colleges. In addition to the greater Houston area, we also serve clients in other parts of Texas and locations throughout the United States. We understand the metrics involved in search engine result page (SERP) rankings and can make sure that your college website is functioning to the best of its ability so you are getting a maximum return on your investment.
You should know that most people will use Google or some other search engine to try and find a college. Searches for your college name will be more likely to result in your page ranking higher, but there may be other search terms that you are seeking to capitalize on.
The phrase local SEO refers to searches like “colleges near me” or searches incorporating specific location data such as zip codes or cities. Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings need to be accurate so colleges can rank as highly as possible and be the most likely websites to be clicked.
SERP Matrix handles reviews on websites like Google or Yelp that impact SERP rankings. We can not only help you generate more positive reviews from students and other individuals, but we also know the most effective ways of dealing with negative reviews so their harm can be minimized.
Our team can also provide you with a business listings scan that includes a SERP Matrix Review Platform and lets you to generate authentic, first-party reviews directly from your customers. SERP Matrix also offers an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
In writing about the most important SEO focus areas for colleges and universities, Search Engine Land wrote that colleges should perform an SEO audit, think “mobile-first,” review their keywords and how you’re integrating them into site content, remedy duplicate content, address page load speed, optimize your linking, and measure, assess and understand SEO value.
College Web Design
Colleges frequently have an immense amount of information that they are seeking to present in a very condensed manner. SERP Matrix can create a website that loads quickly and puts all of your desired information in easily located spots for website visitors.
You will be able to count on us to deliver original content writing that gives you totally unique web pages unlike anything else on the internet that contains all of your desired keywords. Our team will write pages that are able to fully inform your audience about every aspect of your college.
SERP Matrix also provides professional photography services which allow for high-quality images of employees, equipment, and other items related to your college. Stock images are common on most college websites, but you could offer images that are completely unlike anything seen elsewhere.
We also handle mobile app development issues, a growing area of concern for most websites because of the increasing use of cell phones or mobile devices to browse websites. Make sure that your website is optimized for mobile viewing so you are constantly capable or performing as expected.
A ranking of the best school website designs for colleges and universities by Intechnic graded them on creativity, design, content and user experience. Aarhus Business College ranked first, followed by Arcadia University – The College of Global Studies, Cornell Tech, Drexel University, and Feirstein Graduate School of Cinema, Brooklyn College.
Digital Marketing for Colleges
SERP Matrix also performs landing page design and testing so you can be confident that a landing page is meeting your expectations. Our team regularly tracks numbers and makes adjustments to ensure that visits are converting.
We also assist with reputation management issues, which can be especially problematic for colleges who may be dealing with negative feedback from former students. Our team will be able to help you carve out a positive identity online so your college can thrive in connecting digitally.
SERP Matrix also handles all link building efforts, as hyperlinks are incredibly valuable to SEO concerns. You can count on us to remove all links to your website from bad sources while also earning you new links from trusted and reputable sources that generate more positive showings in SERP results.
Email Marketing for Colleges
Colleges may want to make use of newsletter advertising or email newsletters (also known as e-newsletters). Our team can craft a regular newsletter however often you would like that contains all of the desired information and may generate even more traffic for your website.
We also handle press release services that could be of greater use when the release is actually picked up by a local publisher. Press releases can often be an incredibly cost effective promotional tools that offer long-term benefits when a release is picked up by a major search engine.
PPC for Colleges
Colleges could use pay-per-click (PPC) advertising for the return on investment when certain words or phrases are being focused on. You can count on SERP Matrix to help you run a smart PPC campaign that is highly targeted and helps you generate real conversions that lead to new students, and we will be committed to overseeing a successful campaign that far exceeds your expectations.
We have a wealth of experience navigating PPC campaigns of all sizes for various companies in a wide variety of different industries. You can count on our team to give you all of the numbers involved in your campaign and evaluate the success of every keyword so you are kept completely in the loop concerning every single detail of your PPC campaign.
Social Media Marketing for Colleges
SERP Matrix also handles social media marketing for colleges on such websites as Facebook, Twitter, and Instagram. Social media is becoming a dominant manner of communication for many students, and we will be able to help you communicate most effectively on these platforms.
We also provide logo and graphic design services that could be of benefit on social media profiles or just website appearances in general. SERP Matrix also utilizes video marketing services that could include many social media uses in addition to other creative outlets.
Texas College Markets We Serve
- Community and Junior Colleges
- Historically Black Colleges and Universities
- Liberal Arts Colleges
- Women’s Colleges
- Tribal Colleges
- Technical Institutes and Professional Schools
- Public Colleges
- Private Colleges
- For-Profit Colleges
- Vocational-Technical and Career Colleges
- Arts Colleges
- Single-Sex Colleges
- Religiously Affiliated Colleges
- Specialized-mission Colleges
- Military Schools
- Engineering or Technical Schools
- Nursing Schools
- Research Universities
- Special Interest Colleges
SERP Matrix COLLEGE Websites
Find a College Web Design Company in Houston
We recommend that you review our testimonials to get a better idea of how happy people have been working with SERP Matrix in the past. You can request a quote as soon as you are ready to talk about what our team could do for you today.
SERP Matrix is ready to work with colleges of all sizes and help them get the best web results they can. Our team will be able to deliver a website that exceeds your expectations and constantly delivers real results for you.
We will largely focus on SEO, and you will be kept fully appraised of everything we are doing while working on your website. SERP Matrix will work tirelessly to make sure you are completely pleased with every single service that we provide.
If you are a college needing SEO help in Houston or a surrounding area of Texas, do not wait to contact SERP Matrix today. Call (713) 287-1134 or contact us online for a free consultation.