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SEO for Mental Health
MentalHealth.gov, the website that provides one-stop access to U.S. government mental health and mental health problems information, defines mental health as including emotional, psychological, and social well-being, affecting how we think, feel, and act, and help determine how we handle stress, relate to others, and make choices. Mental health professionals are typically far more involved with their patients than they are with their websites, which can often mean that websites suffer.
The phrase search engine optimization (SEO), or the process of improving the quality and quantity of website traffic to a website or a web page from search engines, is increasingly important to all kinds of mental health professionals. When people are searching for mental health service providers these days, they are increasingly doing it online.
Mental health websites will require especially diligent levels of care because there can be many important kinds of information that will be deemed important to visitors. You need to consider how your information is presented as well as how pages are formulated into search engine algorithms that determine how your website ranks for certain searches.
SERP Matrix helps clients throughout the health care industry, including mental health professionals. We serve clients all over the Houston area and many other nearby communities in Texas as well as other locations in the United States. Our team is dedicated to helping our clients get the best search engine result page (SERP) rankings.
When a person is looking for mental health services these days, they will likely use Google or another search engine to find information. You need to understand that getting your website to appear high up in searches for keywords relating to your mental health practice will directly correlate to the number of phone calls you get about services.
There is a particular emphasis on local SEO because most searches will be for “mental health near me” or searches using specific location data such as zip codes or cities. SERP Matrix makes sure all Name, Address, and Phone Number (commonly abbreviated simply as NAP) data listings are accurate so you will be confident that your actual NAP data is correct and you are more likely to turn up in local searches.
SERP Matrix also handles reviews on websites like Google or Yelp that may impact your online search rankings. We can work to help you get more positive reviews from your existing customers while also dealing with negative reviews and seeking resolutions to possibly get bad ratings revised or deleted.
SERP Matrix also gives you a business listings scan that includes a SERP Matrix Review Platform and lets you generate authentic, first-party reviews directly from your customers. We do all of this with an SEO services guarantee that meets or beats any guarantee offered by a comparable SEO firm and provides a refund of a portion of fees for which services were not performed if we do not complete services per the written agreement.
An article on SEO for mental health by WebFX noted that SEO can benefit a mental health provider by offering greater visibility (more first page listings and more clicks) and more qualified leads (long-tail keywords can lead to getting clicks from people who are more likely to make purchasing decisions). The website recommended optimizing for local search (using location-based keywords and claiming listings in local directories), using targeted keywords (use Google AdWords to determine specific terms people are looking for), and optimizing non-text elements (meta tags, alt text for your images, and sitemaps).
Mental Health Web Design
There may be an immense amount of information that is sought to be included on a mental health website, but it can be challenging to present all of the information without the website feeling overly cluttered. SERP Matrix can help you overcome many of the most common obstacles in designing a solid website.
We will start with content writing that is wholly unique and original, completely unlike anything else on the web. Your copy will include all of your desired keywords, title tags, and headers needed to boost your search engine rankings.
We can also provide professional photography that gives you high-quality images of employees, equipment, and other items related to your practice. Professional photography allows for great-looking shots of certain unique aspects of your practice.
SERP Matrix also tackles mobile app development issues, which are increasingly needed these days because of the considerable number of people performing searches from cell phones or mobile devices. Websites not optimized for mobile viewing can crash and then be turned away from without ever being viewed, so it is important to be sure that your website is capable of being viewed on all mobile devices.
The website GoodTherapy offered six tips for a cutting-edge website that included utilizing white space, considering brand consistency, and employing storytelling. The other tips included checking your site speed, linking to your social media accounts, and making sure your contact forms are easy to use.
We also handle landing page design and testing so you can be confident your pages are performing up to your expectations. We will deliver regular reports and continuously monitor your success so adjustments can be incorporated when necessary.
SERP Matrix can also handle reputation management for you when you have any kind of concern about how you are viewed online. We will be able to take on any issues leading to negative reviews and employ tactics that can create more positive feedback for you.
Our team also handles link building so you can be sure that your website only has reputable and trustworthy sources for all hyperlinks. Keep in mind that some links can be especially valuable for SEO purposes, and SERP Matrix will know how to earn you the most valuable links.
There could be newsletter advertising or email newsletters (also known as e-newsletters) that works for certain mental health care providers. SERP Matrix handles newsletters and can deliver them for you as often as you wish in a manner more likely to get them opened and maybe even shared.
Our team also performs press release services that can be of great use during times of major announcements. You could see a press release possibly being picked up by local newspaper and then indexed in a major search engine.
The concept of pay-per-click (PPC) advertising works well for mental health because many people performing certain searches are doing so with the intent to make appointments. A PPC campaign could be valuable to a mental health professional when the right clicks are being targeted.
SERP Matrix can work to determine the strongest possible avenue for you to explore your PPC options. We can keep you regularly updated about every aspect of a PPC campaign and take every step needed to guarantee success.
Our team also handles social media marketing on websites like Facebook, Twitter, and Instagram. You should know that a large number of your existing customers are using social media websites, and you should remain active on social media to interact with your patients and also possibly help lead to more future appointments.
SERP Matrix can also perform logo and graphic design services that may include highly complex requests. We are also prepared to deliver video marketing services that could be used for social media marketing.
- Counselors, Clinicians, Therapists
- Clinical Social Workers
- Psychiatric or Mental Health Nurse Practitioners
- Primary Care Physicians
- Family Nurse Practitioners
- Psychiatric Pharmacists
- Certified Peer Specialists
- Social Workers
- Pastoral Counselors
- Psychiatric Nurse
- Mental Health Counselor
- Family And Marriage Counselor
- Addiction Counselor
- Religious Counselor
- Art Therapist
- Social Worker
- Licensed Professional Counselor
- Mental Health Counselor
- Certified Alcohol and Drug Abuse Counselor
- Nurse Psychotherapist
- Marital and Family Therapist
- Pastoral Counselor
- Peer Specialist