When it comes to search engine optimization (SEO), few websites get as bad of a rap as single-page websites. For many people, there can be concerns about whether Google can even find single-page websites.
If you need evidence of how much disdain there is for single-page websites, then look at the article entitled “A One Page Site Can Clobber Your SEO.” There is a common belief among many that single-page websites are not sharable or findable, although such statements are not exactly true.
Consider how the single-page website whatisrss.com ranks number one for “what is RSS?” All of that said, many people still have valid reasons for not wanting to do SEO on single-page websites, and they definitely can be a little more difficult to rank and optimize for searches.
While single-page websites can be a little more difficult to optimize, they are not impossible to optimize. People just need to be open to a new way of thinking with a bit more creativity than standard SEO task lists people might deploy for bigger websites.
We will present you with a few SEO tips for single-page websites that you can use to increase the likelihood of your own website ranking better and attracting more traffic.
Emphasize Link Building
Link building is important for all websites, and it will be especially critical for smaller websites that do not have an abundance of content. Since the typical on-page optimization could be limited, a person will need to rely even more on links to drive rankings and traffic.
The main advantage here can be time, as people can take the time they would normally invest in blog posts and page content to build relationships that may eventually earn them backlinks.
There is no shortage of articles about different ways to earn backlinks, but now can be your time to actually go and try a few of the not as well-known tactics. Such tactics could include unlinked brand mentions, 404 link building, and earning backlinks in real life.
People can also add social media buttons that allow visitors to easily share content on their website.
We have all heard constantly for most of our internet lives that content is king, and nothing has changed much in that respect. All websites hoping to rank better will have to make efforts to improve the quality of their content.
Many websites can draw links simply as a result of being unique. A good example here can be the website Staggering Beauty, which earned 3,671 links from 775 root domains.
This does not mean that you have to get crazy and do something unrelated to your business. However, people can be drawn to things they have not seen before, so you want your content to be worth linking to and also outstanding enough to be worth sharing.
You should not sacrifice your readability for the sake of SEO concerns. If you neglect the coherence of your content, it will negatively impact your rankings. Delivering quality content relevant to your audience, however, will mean organic traffic can increase naturally.
You also need to remember that Google favors websites that stay updated, so you want to be constantly updating your content to stay fresh. You could focus on a weekly news section that is updated regularly, or you could update your portfolio and replace older product reviews from users with newer ones.
The Importance of Keywords
Keyword research always needs to be as thorough as possible. Companies need to know exactly which keywords will get them the best results and where to put them in their limited space.
You will probably have to pick and choose the best keywords since you may not be able to use them all. This can mean that you have to make some tough choices about what to leave out, but invest extra time on your research.
A good example here would be Wood Shed Production, which is a website clearly optimized with keywords. When you scroll down, you can see the company name mentioned often as well as all sorts of woodworking-related keywords and local mentions of the towns they are in.
Single-page websites do not apply to only have one H1 rule. Multiple H1 tags can present more opportunities to optimize keywords, and on sites such as these, multiple H1 tags are indicators of the separation of content.
Break Your Content into Sections
Even when a website is a single-page website, it will still require some kind of structure to present its content in a clear, compelling way. This means that when a person is designing a single-page website for a business, they can replicate the format of a traditional website by organizing their content by industry standards such as home, products, and contact.
The best way to do this is to often use DIVs and anchor links. Consider that WebFX’s favorite local coffee shop, Little Amps, has a single-page website that relies on anchor links and separate sections to divide up its content.
The navigation at the top of the Little Amps webpage allows people to “jump” to different sections. Each section is given a DIV an ID:
<div id =”Our-Work”>
Then you simply link to it:
<a href=”# our-work”> Our Work </a>
When you are linking to a section of your website from another website, your HTML would look like this:
<a href=”http:// www.trionndesign.com/#our-work “>Our Work</a>
Optimize each DIV ID for usability and keyword SEO, selecting the most relevant keywords for each section. This can help split up your content and make it easier for visitors and search spiders to navigate the website.
It can also help you, direct visitors, to specific portions of your webpage from other sites.
Invest in Google Analytics
People should be doing this for all their websites, but people will need to pay even closer attention to a single-page website. With larger sites, pages that are not performing mean people can still get traffic from other websites.
With a smaller website, it is critical that a person dig into their analytics and use the data to make changes. Doing SEO for single-page websites is not impossible, but it requires extra work and a different way of thinking.
Many of the same issues that people can get away with missing on their bigger websites may be huge misses on smaller websites, so people need to make sure they get the little things right. SEO for a single-page website requires a lot more focus and creativity.
When you are looking for further inspiration and SEO ideas for a single-page site, check out One Page Love and their enormous gallery of single-page websites.
Find an SEO Company in Houston, TX | SERP Matrix
If you need any kind of SEO help in Houston or a surrounding area of Texas, get in touch with SERP Matrix today. Our representatives are ready and willing to do whatever we can to make a real difference for you.
You can set up a free consultation when you call (713) 287-1134 or you can also contact us online. Either way, our team will get in touch with you and arrange for a discussion about your project.