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How To Build An E-E-A-T Strategy For Local SEO


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How to build an E-E-A-T strategy for local SEO

Hyung-Jin Kim, the VP of Search at Google, said at SMX Next in November 2022 that, “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.”

This acronym has now become E-E-A-T as the extra E stands for experience. So what does all of this mean for local search engine optimization (SEO) practitioners?

Understanding E-E-A-T

E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. It was developed as part of Google’s search quality rater g