From social media to blogging to web pages to email content to advertising copy to sales pages to marketing content, there is never any shortage of needs for copywriting services. Many companies employ their own writers to handle their copywriting projects.
Several other individuals and companies may have to rely on freelancers when seeking copywriting work. Copywriting thus plays an important role in the objectives of many companies.
Defining Copywriting
Copywriting usually involves writing the text for advertising or other marketing purposes. When copywriting concerns a marketing purpose, the writing will compel a reader to take a desired action, such as purchasing a product.
As mentioned at the beginning, copywriting serves several other purposes for all types of companies all over the United States. Examples of copywriting can be found in many different types of landing pages, advertisements, and other forms of marketing material.
Copywriting will often be used to help companies gather leads and close sales, so many types follow a classic structure for content under which there will be an appeal to a consumer that utilizes certain sales strategies addressing the pain points of users. Most every example of copywriting now includes a call to action (CTA) at or near the end of a piece that drives website visitors and other readers to take certain actions.
When a business is able to develop content, refine it, and publish it to help build brand recognition and drive potential customers to become conversions by making purchases, there will be increased revenue and growth for the company.
The Importance of Copywriting
Copywriting can be important because it will offer a better representation and understanding of the niche that it is intending to serve. It can also help a company create and develop a better brand image for itself.
Copywriting can also serve as an important form of communication. It can be used to convert leads and increase sales.
Copywriting may also help companies attract new customers by appealing to wide-ranging searches.
Creating Copy That Sells
Writing effective copy will involve keeping all of the following tips in mind:
Write catchy headlines
The importance of the headline cannot be ignored because in many cases it will be the headline that compels a person to click a link to learn more. Creating a reason to read will be the central focus of most headlines.
You may want to keep in mind what are known as the Four Us of writing compelling headlines: Useful, Urgent, Unique, and Ultra-specific. Focusing on these elements will help you create striking headlines.
When you are trying to develop a headline, it may be beneficial to focus on the audience you are intending to capture. You may want to craft a headline that promises to fulfill an inquiry or offers to solve a problem.
When you are talking about digital headlines, then you will want to make sure they are optimized for search engine optimization (SEO) purposes. It may also be beneficial to include numbers in some cases.
Believe in your storytelling
The simple truth remains that consumers do not always buy basic products but instead base purchasing decisions on whether the products will solve problems. Appealing to a person’s emotions can be critical in turning this corner, and a great story will often embed a solution to a problem with a chosen narrative..
Telling a story will allow you to draw a person in and get an emotional response to your writing while also forcing them to read the entire piece to fully understand the larger meaning. You may also be able to use a story to promote a product be demonstrating its utility.
Include facts, statistics, and links
There is little doubt that writers who include important facts and statistics in their content will have a stronger likelihood of also best explaining their points of view. When articles include facts and statistics, they can be important evidence that supports the buying choices some consumers make.
Statistics need to be more than just random numbers, however, as it is always important to provide relevant context as well as trustworthy sources for statistics. Nobody should ever invent numbers, as search engines such as Google may use the links you provide as being relevant to how high you will appear in searches.
When you offer good statistical content, it will be more deserving of a valuable backlink.
Organize your ideas
Nobody will question the value of organizing written content, but the manner of organization depends on the person as some people will prefer much more intensive outlines of entire projects while many others like to wing it. New concepts and ideas can be important aspects of many forms of effective copywriting, but people need to know how to explain certain concepts in terms that readers will understand and have them organized in such a fashion that they will follow a logical progression that does not end up confusing rather than communicating.
Many pieces will have to work from the most important material to the least important material or otherwise beginning to ending in a logical way. It can often be best to focus on the most relevant information and avoid bulking copy with information that has no discernable meaning.
Length of copy can always vary depending on the type of copy needed, and a writer will want to make their copy long enough to cover a topic but short enough to be interesting. Organizing your copy can involve structural elements such as headings and subheadings that can help keep arguments organized and increase readability so readers can easily determine the sections that interest them.
White space will also play an important role in making text more attractive and less onerous. Many social media posts for businesses involve leading with a headline.
There is further development of a message with simple-to-understand words and shorter sentences. Paragraphs are also kept short for readability and easy understanding while bullet points can help highlight points or enumerate important information.
Make copywriting a part of your digital marketing strategy
Most businesses will want to have their website, social media platforms, and other marketing assets speaking the same language. To accomplish this goal, companies will want to make sure they are copywriting friendly.
A digital marketing plan will need to have a foundation that allows a company to develop a strategy for its content marketing goals that includes the use of copywriting. Companies that invest in copywriting about their products or services will be much more likely to ensure that all of their channels are communicating the same message.
Digital marketing copy needs to be effective in representing a brand and delivering value to an audience. Companies that do not incorporate this philosophy into their practice can lose sight of their marketing goals and waste time with underwhelming content creation and development.
Keep it relevant
You cannot successfully write copy that sells if you do not write content that speaks to your audience. In the end, you must tailor your content to your prospects and existing customers.
This can mean combining your copy and personalizing it for where visitors are in the sales funnel or which products they could find appealing. When a website visitor was on your page offering a specific product, you may offer them other options from an inventory of the specific product.
When a website visitor puts a product in their cart during a visit but does not complete a purchase, you can send an email to remind them about the product remaining in their cart. There is a clear focus on the needs of your readers in writing your content.
People always need to think about their audience, what they are interested in, and what language they speak. Good copywriting will always use best SEO practices and user intent.
Use the right words
Copywriters that are trying to accomplish sales goals are going to want to avoid words indicating uncertainty, instead focusing on terms that will mean more power for a reader. You want to use the words that compel people to take certain actions.
Great copywriting often involves an active voice that is engaging and suggests movement for a reader. Writers may bring their product descriptions to life by using colorful, expressive language instead of being limited to physical descriptions.
Study what others are doing
A good way to generate ideas for copy is to look at the leading websites in an industry. Instead of copying or duplicating their work, you can review their copy to see what works and what does not and also generate more ideas for writing your own copy.
Work closely with other professional copywriters so you are able to better develop your voice and style. By remaining close to your industry, you can also get a better idea of what is currently working.
Proofread your copy
There really is no overstating the damaging effects a simple typo can have, as the Reserve Bank of Australia (RBA) printed 46 million new banknotes with a glaring spelling mistake when the word “responsibility” was erroneously spelled “responsibilty” on a newly minted $50 bill featuring Edith Cowan, Australia’s first female Member of Parliament. Simply rereading your own copy could prevent a major error.
Many writers have various online tools that can help them avoid spelling errors. Websites such as Grammarly, Wordtune, ProWritingAid, and WhiteSmoke can all help writers improve their grammar and avoid appealing errors.
Monitor your metrics
Companies are going to need to examine many numbers to determine the effectiveness of their copywriting. Most businesses will want to make an effort to follow their key performance metrics (KPIs) such as visits, bounce rates (people who leave websites right away), top pages, and other figures related to websites, email marketing, and social media.
Copywriting will be a must-have tool for all aspects of a digital marketing strategy. People have several ways to improve their copywriting skills, such as utilizing stories, facts, and statistics.
Incorporate these copywriting tips into your entire digital marketing strategy and you will be guaranteed that your efforts remain relevant to your prospects and existing audience. Organizing your ideas and proofreading your copy before publishing will also be great ways to help achieve your business goals.
It is also important to know that the copywriting skills a person uses for digital marketing should continuously develop. Always be looking at other’s best practices to come up with monitoring mechanisms so that your skills’ quality will not suffer.
Find Content Writing in Houston, TX | SERP Matrix
SERP Matrix employs its own content writing team that is fully capable of delivering exactly the kind of copywriting you are seeking. We will work closely with you to help ensure that you have the kind of content that you need.
We also handle search engine optimization (SEO) for all of our clients so they can always improve their general reputational concerns. SERP Matrix also addresses link building issues using key performance indicators (KPIs) relating to effective link building.
Let us be the answer to your digital problems. You can call (713) 287-1134 or contact us online to receive a free consultation.
