Some people are of the belief that Google Analytics offers no search engine optimization (SEO) value because the website hides keyword data, but it is a mistake to think Google Analytics cannot be incredibly useful and that there are SEO Hacks to learn. There is actually an assortment of actionable data to be found on Google Analytics, but people just need to know where to look.
Google Analytics is actually among the premier SEO measurement tools available to people. When people learn how to use Google Analytics for SEO, there is no shortage of available insights into how to optimize a website so you can drive more organic search traffic.
This article will discuss some of the top Google Analytics 4 SEO hacks that will allow you to increase your organic traffic. You can start by knowing that Google Analytics provides many SEO hacks right in its tools and reports.
Some of the most common Google Analytics SEO reports include Search Console, referral traffic, landing pages, and campaigns.
1. Queries Report
The Google Search Console Queries report lets you track how many times your pages appear in Google’s search results and which search terms they appear for. You can also track the click-through rate and average ranking of the pages.
Getting the most out of a Queries report involves connecting it with Google Analytics. Doing this will allow you to get queries and clicks data alongside other Google Analytics reports.
You will begin be connecting Search Console and Google Analytics. Following setup, you can determine what your organic visitors are looking for on your website by navigating from Reports » Search Console » Queries.
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