A company’s website is often the most important sales and marketing tool the business will have because it is often the center of an inbound marketing strategy and the first thing most prospects will want to look at before they will even engage in conversations. In general, most business websites have seen dramatic improvements in recent years.
Every single improvement to the technology behind a website not only makes interactions friendlier for visitors but also complicates marketing efforts. The people running websites have to understand how new technology can benefit their marketing efforts.
During some of the most challenging times, many companies may have to grapple with whether a website redesign will be in the best interests of the business. A website redesign often comes with immediate concerns about costs because while some jobs might only cost a few hundred dollars, there can also be many projects that quickly exceed their original budgets and end up costing several thousands of dollars.
With cost being the first priority, it is important to examine some of the financial issues that impact website redesign efforts. In general, a website design breaks down into three catego