As search engine optimization (SEO) seems to be a constantly changing source of frustration for many marketers, it can be a challenge for many companies to determine the best possible SEO content strategies. When people are trying to stay relevant with SEO, it is a good idea to follow many of the most popular paths.
It will be important for businesses to try and make sure they are not using outdated strategies when it comes to their SEO content because adaptation can be very important. Here are some of the ways in which you can focus on delivering the best possible SEO content.
How to Use SEO Content
SEMRush reported last year that 89 percent of businesses are relying on organic search as their most powerful distribution channel. People who are not trying to leverage their content with organic search results are really missing out.
However long you have been working in the SEO content industry, it is important to understand that many of the tricks you were being taught in school may not be as relevant anymore. The bottom line remains that companies hoping to make sales will have to be investing significantly in their SEO content.
Training SEO Content Writers
When companies are hiring people to become their SEO content writers, it can be difficult to establish the types of tricks that are going to make the material work. In most cases, companies are going to have to invest in really educating their writers about what works best when it comes to SEO content.
Here are some of the areas you can focus on.
Keyword Research
Many people are familiar with what keywords are but are still struggling to learn how to use them properly. Make no mistake, a company that identifies its strongest keywords is much more likely to see dramatic SEO content results.
Writers handling SEO content will want to begin with at least a few keywords, and there are many paid SEO tools such as SEMRush and KWFinder. Whereas SEMRush costs about $99 a month, KWFinder begins at $29 a month.
You can also make use of many free tools such as Ubersuggest. The trick can often be finding the right keyword for an article.
It is important to pick keywords that do not involve major competition, so consider long-tail keywords that are more unique.
Organizing and Drafting
There is no denying that professional writers are going to lay out their articles beforehand and know exactly how they want their articles to be laid out. It will be extremely important to organize an entire project before you begin.
Taking the time to invest in the organization can have many benefits, including an ability to stay on track when things get hectic. Know what you are hoping to say and try to stick to a formula that will produce real results.
Keywords Are Not The Only Concern
After we invested a pretty good amount of time in keywords, it would probably look bad to tell you that they are not that important. The bottom line here is that you should not focus solely on your keywords.
SEO content has many aspects that need to be honed, including the actual topic of your article. While keywords are certainly important for attracting the right kinds of visitors, remember that Google has placed more emphasis on quality than keywords.
Focus on Your Reader
It is important for writers to understand that Google’s algorithm favors articles that its users tend to enjoy. The result is that many writers have to focus specifically on delivering content that will really resonate with readers.
When writing SEO content, a writer needs to identify their audience and know what keywords they are using. It is also important to know what information readers are seeking.
Take Lots of Breaks
Many writers like to come into the office and put in long days of work, but this approach is not always beneficial. People need to take breaks throughout their days to be able to be more productive.
You should always be looking for the right time to take a break. When you are writing, you want your brain to get a little rest and relaxation so you do not stress yourself out.
Most writers will be on deadline, so make sure that you know what schedule would allow you to take breaks and still finish work on time. It can also be beneficial for a person working on multiple projects to bounce between assignments.
Optimizing Your Links
Your website is going to have two kinds of links, external and internal. External links go to external sources not connected to a website, while internal links go back to a company’s website.
Many companies have made the mistake of trying to purchase links, and this is a bad strategy because Google often penalizes people for buying links. Worse yet, many of the purchased links are for non-reputable sites that do more SEO harm than good.
Search Engine Journal recommends one to three internal links for a 1,000-word article, and five to seven external links.
Do Not Ignore Editing
Writers will get their work in on time, but the work needs to go through a review process before it is ready for publication. Companies must hire editors to review writer work and ensure articles are still maintaining quality.
Editing can be important not just for correcting any typos within the text, but there can also be other perspectives that deserve more time within a piece. Editing not only allows people to catch grammar errors, but also clarifies writing, helps with formatting, and gives fresh eyes to the work.
Social Media is Your Friend
Social media is only becoming bigger with each passing day, and many people who are using social media websites discover articles through their social media channels and end up sharing the work they really love. Instagram, Twitter, and Facebook are the biggest players in social media right now, although TikTok, WeChat, QZone, Webio, Tumblr, Baidu Tieba, and LinkedIn are also popular.
One of the biggest benefits to social media is that the websites are free, so it costs nothing for a company to share their material there. Businesses should invest in maintaining multiple social media accounts just in case one account does not reach the level of interaction a company was hoping for.
Research, Research, Research
There are few things more annoying for readers than coming across a blog post or other article that just repeats claims already made in another article. For this reason, you are going to want to make sure that you invest time in researching your article and including multiple sources that have not been quoted extensively.
Research does not have to be that hard, as a simple Google search alone can lead to hundreds of possible sources. You may want to make your research relevant to your keywords.
Find SEO Content Help in Houston, TX | SERP Matrix
SERP Matrix knows how important SEO is to companies in Houston and many surrounding areas of Texas. We also work with clients in other communities in the United States. With SERP Matrix, you will be getting the efforts of a content writing team that will know how to deliver content that meets your SEO goals. We know how to write articles that draw interest and get shared.
SERP Matrix will take the time to sit down with you and really determine what areas you are hoping to grow in as well as how we can help. Our team will work closely with you throughout the entire process. We look forward to discussing your case with you and knowing how we might be able to help. Call (713) 287-1134 or contact us online to receive a free consultation.
