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How to Build SEO Friendly Landing Pages


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SERP Matrix - How to Build SEO Friendly Landing Pages

Regardless of how much time and money you invest in your copywriting to create incredibly unique website content, there will never be any guarantee that even the best material translates to conversions. When it comes to landing pages, you are going to have to make sure that they qualify as being search engine optimization (SEO) friendly.

Accomplishing conversion goals usually means that people will have to really target their desired traffic. Finding the right kind of traffic for a website can be incredibly difficult.

Landing pages do not serve much good when they are not getting any visitors. Many companies that are already paying for copywriting services cannot afford to invest in other methods such as pay-per-click (PPC) advertising or social media advertising.

The great news for companies of all sizes is that SEO-friendly landing pages can make a world of difference when it comes to attracting organic (meaning unpaid) visitors to your website. When you invest in creating SEO-friendly landing pages, you can show up in more searches and get your website, countless new visitors.

How Does SEO Work?

The bottom line to all SEO efforts is structuring all elements of a website to ensure that the website is more likely to appear in search engine result pages (SERPs). When you type certain terms into Google, the SERP you are presented with will include a swath of both paid and unpaid search results.

The top results are likely to include an “Ad” note indicating the results are paid search results while all others are organic. The idea with SEO is to try and appear in the top organic results since many people tend to avoid paid search results.

Google’s top priority is showing searchers what the website thinks are the best results most closely matching what they are looking for when they type a query into the search bar. It can be challenging for a company to land on the first page.

It can take significant time in some cases to end up on the first page, but people can get there with repeated efforts.

How landing pages help SEO

The idea of a landing page is that the page is supposed to be optimized specifically for search engines. A landing page will have elements that are designed to appeal to search engine algorithms and make the page more likely to appear in first-page search results.

Some people will assume there is no need to optimize landing pages when marketing campaigns appear to be for a very short time. Even when this is true, a landing page can still have some value after a campaign ends.

Even though many marketing campaigns might have short-term goals, companies should not overlook their long-term ones as well. When a campaign is likely to be resurrected during the y