No question gets asked more often about search engine optimization (SEO) than how long will it take to work. Much of the definition can depend on various factors, so it is not easy to say.
In most cases, people begin seeing SEO results within three to four months when discussing existing websites that already have some amount of authority. When you are talking about a new website, then it can take anywhere from six to 12 months before you begin seeing SEO results.
The truth is that there are no less than 20 other variables that can determine success in SEO efforts. It will be best to begin by noting that most SEO experts will agree that SEO is “working” when a website is growing and gaining visibility in search engines.
It is important to understand that there are no guarantees with SEO, so one website gaining traction after only a few months does not mean that another will only need the same amount of time. When asking how long SEO will take to work, we are usually talking more about how much time must pass for SEO activities and campaigns to begin bringing results that are satisfactory both for a client and an SEO specialist.
Every single SEO project will be different and have independent influences from different variables and factors. Here are some of the factors the influence how long SEO can take to work.
How Quickly will SEO
What a website has been involved with in the past can significantly impact its SEO future. A website developing large amounts of low-quality links or accepting guest posts not adding value for visitors will not have SEO advantages.
It will be worse if a website has a manual action or lost visibility after a Google core algorithm update. Google claims that there is no ill will after lifting a manual action and the website has made significant improvements, but a website still needs to go out of its way to really improve and recover.
Semrush is perhaps the single best all-in-one SEO tool for people to use and check the visibility of any website and how the website is doing in organic search results. It is easy for a person to go back in time and examine a website’s history using Google Search Console, Google Analytics, and Wayback Machine.
A bad domain history can negatively impact the SEO future of a website. Domain histories generally have negative impacts on websites in such cases as previous owners using domains as part of their Private Blog Network (PBN) penalized by Google, domains used to having adult content, domains used to containing pure spam or malicious content, domains that had pure spam manual actions, or multiple spammy links pointing to the domain.
It is also possible for a domain history to be a positive, such as when a domain used to host a very high-authority website or there are many high-quality links pointing to the domain.
The general rule is that the older and more authoritative a website is, the quicker and bigger its SEO effects will be. New websites are always at a disadvantage in this