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Make Your Website the Center of Your Marketing


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Make no mistake, your website will always be the center of your online marketing presence. A website can be the one place where you can exercise control over every single element, ranging from your pictures to your messaging to the content.

Everything else you are doing online should still be driving people to visit your website. This means that you need to question what else you are doing online.

In addition to social media, many companies have to worry about both organic search and paid search rankings. The additional marketing channels can make developing a marketing strategy a difficult task, but there are certain things you can do to make your life easier.

Make Your Website Work for You

Before you can do anything, you need to make sure your website is ready for business. The first thing you should focus on is ensuring your website is mobile-friendly. 

Mobile websites will be indexed first by most search engines, and more searches than ever are now occurring on mobile devices as people use cell phones, tablets, and other devices to search for things that are important to them. When a website is not mobile-friendly, it will have little to no chance of competing.

Next, look at the content on your website. Ask yourself if you are building on your homepage.

When you are publishing content, make sure it includes metadata complete with keywords. Do not ignore the importance of your title tags.

Next, review your search engine optimization plan, as your business’s name, address, and phone number need to be correct for the website since that information will also display on your Google My Business page.

You will then need to give adequate time to social media channels, which may include Facebook, Twitter, Instagram, and others. Consider using your social media to promote your products and services, including links taking your visitors to your website.

Finally, you will have to dedicate some time to your email marketing efforts, and you will want to refine your client list to make sure that you are actually sending emails to people who will view them. Try to limit your list to only people you have interacted with in the prior 24 months, not people whose last transactions are several years old.

Focus on Social Media

There is no denying that social media plays a significant role in the daily lives of most people, so you are going to want to be active on your social media channels because there will be an increased likelihood of being read while you are posting there. Many of these websites have daily numbers that are in the billions, so you will have a much greater chance of having your message seen when you are utilizing your social media channels.

Also make sure that your social media profiles match the profile of your website, meaning that you want to use the same logos, color schemes, and voice that appears o