Improving your organic traffic can be a tireless and thankless job for many, making continual attempts to improve their standing in search engine results pages (SERPs) without ever seeing much improvement. Fortunately, there are now many options to assist you in your SEO goals.
Consider the list of 41 best practices from Semrush. The checklist is broken into SEO basics, keyword research, technical SEO, on-page SEO, content, and off-page SEO.
The checklist is a good starting point for everybody from SEO beginners to even seasoned professionals. Review the checklist to give yourself a good idea of how you might be able to improve your SEO performance.
Let us review what Semrush has to offer:
You can best prepare your website by beginning with a solid SEO foundation. Do this by:
- Setting up Google Search Console (GSC) and Bing Webmaster Tools
- Setting up Google Analytics
- Installing and configuring your SEO plugins
After that, you will want to generate and submit a sitemap and then create a robots.txt file. The goal will be to check that your SEO tools are configured each time you start a new website, move to a new project, or onboard a new client.
You must then plan for routine maintenance. This means that occasionally but especially when you are working on a new project or after any significant changes, you should check GSC for manual actions and ensure Google is capable of indexing your website.
You can also detect crawling and indexing errors with Semrush’s Site Audit Tool.
Do Your Keyword Research
Keyword research is essential for any successful organic SEO strategy. When you get your keywords right, you will be set for success when you try to execute campaigns.
Targeting the right keywords is not just a matter of increased traffic. It will also ensure that you are connecting with the right users at the right time, meaning that traffic is of better quality