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Influencer Marketing vs Traditional Marketing

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When it comes to comparing influencer marketing to traditional marketing, the primary difference between the two efforts essentially comes down to people being online as opposed to them being offline. In many ways, comparing influencer marketing to traditional marketing is like comparing social media marketing or content marketing to traditional marketing.

Whereas traditional marketing does not have a particular demographic focus, influencer marketing will target a highly relevant audience. This means that influence marketing is much more likely to target a specific niche, and influencer marketing efforts will cater to trying to reach the audience that caters to that niche.

Advantages and Disadvantages of Influencer Marketing and Traditional Marketing

Influencer marketing is a kind of digital marketing in which companies collaborate with digital content creators to help promote certain products or services in exchange for compensation that often comes in the form of payments or product gifts. According to Statista, influence marketing has grown at a yearly rate of 47 percent, with a projection to reach $16 billion by the end of this year.

Traditional marketing, on the other hand, is a much broader term for the marketing channels existing outside the digital world. Such marketing efforts focus on television, radio, newspapers, and other media.

Some of the advantages of influencer marketing include:

  • More Relevant to Your Niche — When an influencer specializes in a particular niche, they will have an audience with their own specific needs and interests that the brands they are working with will be able to target.
  • People Trust the Influencers — Many creators have a high level of trust and authority with their followers, creating a greater word-of-mouth effect on marketing efforts.
  • More Cost-Versatile — People will have a good range of choices that can range from smaller and cheaper influencers to more costly large influencers or celebrities who have greater reach.
  • Enhancing Brand Awareness — An immediate benefit of influencer marketing can be an improvement of your brand awareness. A target audience using social media gets to know your brand, story, and the offerings you have. 
  • Building Trust And Authority — Because influencers have developed strong relationships with their fans, they have trust and credibility which leads to their users respecting their recommendations. If a celebrity endorses a product or service, there is instant credibility for the brand they are promoting.