When it comes to developing a more Google-friendly website, the Google Webmaster Guidelines are certainly a good place to start because they provide guidelines relating to general design, technicality, and quality. There are several other issues you will want to address, however, and you can benefit by working with a good digital marketing agency.
The internet marketing service Reputation911 reports that fewer than 5 percent of people click on the second page of Google search results, with 91.5 percent of Google traffic coming from first page results. Statista also reports that Google has dominated the search engine market with a 92.47 percent market share as of June 2021.
Here are tips for making sure that your website is as Google-friendly as possible:
Give your website visitors the kinds of information they want
You want to ensure that you have high-quality content on all of your webpages, but especially your homepage. When your pages have information that is useful to your visitors, the content not only attracts visitors but also entices webmasters to link to your website.
To create a helpful and information-rich website, you will want to write webpages clearly and accurately describing your applicable topic. Keep the words that users would type to find your pages in mind, and then include those words on your website.
Make sure other websites are linking to your website
Links will help Google crawlers find your website and can give it greater visibility in Google search results. When it is returning results for a search, Google will use sophisticated text-matching techniques that display pages which are relevant to every search.
Google will interpret a link from page 1 to page 2 as being a vote by page 1 for page 2, and votes that are cast by pages that are themselves important will weigh more heavily and help make other pages important. This means that links from websites that are not reputable can cause more harm than benefit.
Google notes that its algorithms are capable of distinguishing natural links from unnatural links. Natural links to your website will develop as part of the dynamic nature of the internet when other websites find your content valuable and think it could be helpful for their visitors.
Unnatural links to your website can be placed there specifically to make your website look more popular to search engines. These kinds of links are covered in Google’s Webmaster Guidelines, and only natural links will be useful for indexing and ranking your website.
Make your website easily accessible
You want to build your website with a logical link structure. This means that every page should be reachable from at least one static text link.
Know what to avoid
You do not want to fill your page with lists of keywords, try to cloak your pages, or put up crawler-only pages. When your website contains pages, links, or text that you do not intend for your visitors to see, Google will consider such links and pages deceptive and could end up ignoring your website.
Do not feel obligated to purchase a search engine optimization service. Certain companies may claim to guarantee a high ranking for your website in Google’s search results.