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Website Copywriting Rates: How Much Should You Pay?


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October 25th Blog - Website Copywriting Rates: How Much Should You Pay?

When you are seeking copywriting services, it is important to remember that you get what you pay for. Pay discounted rates and you will likely get lackluster material.

That said, many companies are taken aback to see what some writers charge. So how do you sort out what is worth spending the money on?

Factors Dictating Cost of Copywriting

There are essentially six factors that dictate what a copywriter will charge. 

Industry Knowledge

The area you are seeking to have written about could offer a variety of experts. People who have experience in a certain industry are going to be able to charge more for their material.

A writer who lacks specific industry knowledge will not be able to charge as much as a writer who does. In the end, more experience will lead to higher rates.


How long has the writer been working? Simply put, a writer with decades of experience will cost more than one with only a few months.

Experience is something that many people will prefer so they can guarantee quality. In some cases, it may be beneficial to give a newcomer with real talent a shot.

Project Complexity

Not all writing projects are the same. You may need a complete revamp of a website requiring hundreds of pages to be written. Other projects could be considerably less onerous.

There can be a multitude of other factors that could complicate a writing assignment. You need to be honest about the level of detail that will be required.

Project Size

Single-page assignments will be easier to assign than multi-page ones. You need to be honest about the time an assignment will take to complete.

In other words, a project that requires several months costs more than one that only requires a few days. Be honest with yourself about the amount of work your project will require.

Turnaround Time

How quickly are you going to need your copywriting? If you are expecting it quickly, then expect to pay more.

You could save yourself money by seeking writing well before it is needed so the writer can have additional time to complete the work. Keep in mind that rush fees could be assigned in some cases when you are in a hurry.

Additional Requirements

Some companies will need material in addition to the writing, such as graphics or videos. Additional elements could also increase the cost of a project.

You need to give a writer a complete sense of what they are charged with creating. Any additional work beyond writing will result in additional costs.

Website Copywriter Rates for Project Types

There are different types of website copywriting, each distinguished by its purpose. Below is a range of prices you should expect to pay.

Remember, these are only base prices to guide you. Some copywriters may charge more or less than the prices below.

Website Copywriting Type


Price Per Copy

Sales Copywriting

Written to persuade a visitor to take a specific action, usually to buy or demo a product

Newbie – $200-300

Intermediate – $500 – $1,000

Expert – Base price of $1500

SEO copywriting

SEO copywriting is written with a target keyword to drive organic traffic from search engines.

Newbie – $50 – $100

Intermediate – $150 – $500

Expert – Base price of $600

Product Description copywriting

Typically written for e-commerce websites or standalone products.

Newbie – $20-$50

Intermediate – $100- $300

Expert – Base price of $500

Web content

Website content such as homepage, about us and service pages

Newbie – $100 – $200

Intermediate – $300 – $600

Expert -Base price of $1,500

Landing Page Copywriting

Landing page content is the ultimate conversion content written to sell or promote an offer.

Newbie – $150 – $200

Intermediate – $500 – $1,000

Expert – Base price of $1,000. Some may negotiate royalties.

When you are paying a copywriter, you may have the option of paying by the hour or by the word. Each of these routes has its advantages.

A writer who is working by the hour will also be charging you for time spent on research. A writer paid by the word will be motivated to exceed the desired word count.

Many professional copywriters will charge based on the project. The price per project will then incorporate all of the hourly work into a single fee.

Copywriting in Houston, TX

SERP Matrix handles every element related to your local SEO listing and we can improve your standing in every category. Our services include search engine submission, social media marketing, and content writing.

Our content writing team handles all kinds of web content in the United States. We handle blogs, press releases, social media, and other articles.

When you hire SERP Matrix to handle your content writing, we begin by performing a detailed keyword analysis that allows us to help target your customers. We will work with you to determine the specific pages you want to have on your website and the message and tone you want to convey. 

After determining which types of content you need, SERP Matrix will work quickly to deliver initial drafts to you. We will make any desired edits and incorporate an SEO strategy that makes your content as valuable as possible for SERP purposes. 

It is important to regularly update your website, and SERP Matrix can work with you to establish a schedule for new content. If any aspect of business changes for any reason, we can also quickly edit existing content to minimize confusion for website visitors.

Our local SEO services involve NAP citations, and we also perform business listings scans. We also offer a local SEO services guarantee. 

You can request a quote and also view some of our testimonials. We serve a diverse range of clients, including legal professionals, financial services, and retail as well as e-commerce.

Find a Copywriter in Houston for Local SEO | SERP Matrix

Did you need help with your local SEO rankings? You will want to get in touch with SERP Matrix as soon as possible.

We are dedicated to helping individuals and companies of all sizes get the results they deserve. Let us see what we can do for you when you call (713) 287-1134 or contact us online for a free consultation.

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