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When SEO Hurts Your Site

Were you aware that focusing too much on search engine optimization (SEO) could actually harm your traffic? This is also known as the optimization trap, and it could do real harm in some cases when people think that they are taking steps to improve their websites but unknowingly harming them.

Whereas people once believed that it was beneficial to optimize the same page over and over again, the rules have changed and the ways that tweaks are counted are different. Google is currently averaging eight changes a day to their algorithm, and the result is not all changes made to websites are now quite as beneficial.

SEO nowadays will involve a solid set of testing strategies, some of which may work out and others that will not. For example, maybe you will consider focusing on load speed optimization or hosting non-static content on CDNs.

The key will be waiting to see what impact your optimization has. This can take up to one month and you will need to be patient in order to see the most promising results.

The idea here is that you do not want to institute constant changes because you will need to study individual choices. In the end, your SEO strategy should be focusing on a period of more like six to 12 months to get the most complete results.

Many people hurt their rankings with overoptimization efforts, such as keyword-rich anchor texts. For example, a merchant seeking to sell dog food may use the phrase dog food all over their page when in actuality, other terms relating to the dog food such as brand names prove more advantageous.

Rotating anchor text to sound more natural becomes paramount. Another issue with SEO that comes up a lot is people only building links to the same internal page over and over again, which should be avoided.

Additionally, repeating a keyword over and over again is another problem with many pages. Google now uses something called Latent Semantic Indexing (LSI), which means that the old formula of having to use a keyword a certain number of times in certain sections is no longer applicable.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. You should focus on using LSI terms in your content and understand that your webpage needs to be painting a complete picture and not just focusing on one aspect.

The worst part of optimizing too much is that you run the risk of undoing the good work you did. You also need to avoid building links too fast, as Google will be skeptical of drastic increases in links to your website.

Get SEO Help in Houston, TX

SERP Matrix can help you with your SEO and local SEO concerns. We have helped scores of clients across various industries establish their presence on the internet, and we also provide an SEO services guarantee which means that you will be refunded a portion of fees for which service was not performed. 

The content writing team at SERP Matrix can provide you with winning meta descriptions in addition to actual website content. Our team understands the most compelling descriptions of web pages that will be most likely to lead to clicks and then conversions.

We will be able to offer detailed keyword analysis that can help target your customers. When we deliver content to you, you will also get suggested meta descriptions that you can count on to accurately summarize your web page in a search engine and also encourage more website visitors.

We also handle link building that can incorporate meta descriptions in some cases. Our team will earn you links from only the highest-quality sources, such as educational websites, government websites, video websites, news or journalism-related websites, web directories, RSS directories, blogs, forums, publishers, social media, and membership organizations.

A complete audit can be used to discover any HTTP 404 Not Found Errors users encounter when webpages can not be found on the server. Our meta descriptions will lead to additional link possibilities.

We can make sure keywords and locations are incorporated into virtually every element of your website content, including the title tag, header tag, ALT tag (the ALT attribute within in the HTML IMG tag), website or landing page URL, and the actual page content. Our efforts can work together seamlessly to ensure that your meta descriptions are accurately conveying the information on your web page.

You can also count on us to help you with search engine submission when you are concerned about display of your meta descriptions. SERP Matrix handles meta descriptions in major search engines like Google, Bing, and Yahoo as well as other popular search engines such as Alexa, AOL, Ask, Baidu, Bing, Dogpile, DuckDuckGo, Internet Archive, Quora, StartPage, Wolframalpha, and Yandex.

SERP Matrix offers web design and development services that include work on static websites, dynamic websites, e-commerce websites, corporate websites, small business websites, mobile applications and websites, responsive websites, content management system (CMS) websites, personal websites, government websites, and non-profit organization websites. We know how to make sure that every single page on your website has an accurate and compelling meta description so there is never any issue with search engines incorrectly describing web pages.

You can also count on social media marketing and video marketing services from SERP Matrix. Our website has reviews from our customers that you can read as well as information about all of the many other digital services we offer.

Find an SEO Company in Houston | SERP Matrix

If you are seeking SEO help in the greater Houston area, you should not wait to contact SERP Matrix. We will work closely with you and do all of the work that is required to make you a powerful voice online.

For a free consultation, simply call (713) 287-1134, or or contact us online. Our office will contact you as soon as possible to arrange for you to discuss the information about your project with an experienced Project Manager. 

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