1. Create a Google My Business Account
Simply go to Google to create an account and you will see a drop-down menu with two options. Pick “To manage my business.” Enter your business name, address, and specify your service areas. Choose your business category and add a phone number and website URL. Complete the Google My Business verification and you are done.
2. Get Regular Reviews from Happy Customers
Gathering more product reviews can improve your online reputation, establishing you as a business people can trust, and reviews written by “verified buyers” can encourage even more people to make a purchase. Make sure to ask for reviews at the right time and make it easy to leave the reviews. Manage your reviews with a product review tool and display the reviews on your website.
3. Optimize Your Content for Voice Search
American media measurement and analytics company Comscore said 50 percent of all searches will be voice searches by 2020. Long tail keywords will work better as the way things are phrased will be much different from traditional web searches. While a person might type “Houston weather,” they are more likely to ask, “What is the weather like in Houston?”
4. Create Content Based on Local News Stories or Events
Focusing on local issues can help grab the attention of many website visitors. You should consider writing blog posts around local news stories, activities, or events, creating videos about local charities or causes that your business supports, and setting up location-specific webpages on your website with high-quality local content if you serve different parts of a region.
5. Optimize Your Website for Mobile
According to a 2018 Stone Temple study, mobile vs. desktop trends in 2017 found that the shift to mobile is occurring faster than expected. Mobile visits to websites grew from 57 percent in 2016 to 63 percent in 2017, and the overall visits to websites from desktop shrunk from 43 percent in 2016 to just 37 percent in 2017. A separate 2017 study from Acquisio found that traffic from local searches can be especially lucrative, with a remarkable 75 percent of all mobile searches that exhibit local intent actually producing in-store, offline visits within 24 hours.
6. Hone in on Local Keywords and they should make appearances in your site’s meta content, copy, and URLs.
Use Google’s Keyword Planner to filter keyword searches based on location and get an idea of the popular search terms for a given region. You can determine locally relevant keywords to target. Use these keywords in your website’s meta content, copy, and URLs.
7. Use Location Pages or a Location-Specific “About Us” Page
Location pages need to provide at a minimum the store hours, the name, address, and phone number, individualized descriptions, testimonials, promotions, parking availability, and Google Maps attached to each location page. When a business has multiple locations, it is important to create unique content for each page.
8. Get Listed in Online Business Directories
Online business directories include Yelp, Foursquare, MapQuest, and YellowPages. Getting your business name, address, and phone number into these directories not only helps visibility, but also boosts local SEO value. A company listing needs to include accurate business name, address, and phone number consistent across all directories, a backlink to your website, and a thorough description of the business.
9. Focus on Link Signals (Get High-Quality Backlinks)
According to Moz’s 2017 Local Search Ranking Factors study, link signals are the first- and second-most important factors for local pack (or snack pack) results and for localized organic results, respectively. Link signals are backlinks pointing to your site. You can get high-quality backlinks by creating high-quality content on your site so others want to link to your content, guest blogging on reputable sites with a high domain authority, and engaging with local influencers on social media or by email to get them to link back to you.
10. Create a Dedicated Webpage for Each Product/Service You Offer
Try to dedicate one page to each unique product or service you offer. Local SEO will not be as strong if everything is lumped into one page because search engines tend not to see a brand as an authority in one specific area. Rankings end up being much lower.
Get SEO Help in Houston, TX
SERP Matrix can help you with you SEO and local SEO concerns. We have helped scores of clients across various industries establish their presence on the internet, and we also provide a an SEO services guarantee which means that you will be refunded a portion of fees for which service was not performed.
The content writing team at SERP Matrix can provide you with winning meta descriptions in addition to actual website content. Our team understands the most compelling descriptions of web pages that will be most likely to lead to clicks and then conversions.
We will be able to offer detailed keyword analysis that can help target your customers. When we deliver content to you, you will also get suggested meta descriptions that you can count on to accurately summarize your web page in a search engine and also encourage more website visitors.
We also handle link building that can incorporate meta descriptions in some cases. Our team will earn you links from only the highest-quality sources, such as educational websites, government websites, video websites, news or journalism-related websites, web directories, RSS directories, blogs, forums, publishers, social media, and membership organizations.
A complete audit can be used to discover any HTTP 404 Not Found Errors users encounter when webpages can not be found on the server. Our meta descriptions will lead to additional link possibilities.
We can make sure keywords and locations are incorporated into virtually every element of your website content, including the title tag, header tag, ALT tag (the ALT attribute within in the HTML IMG tag), website or landing page URL, and the actual page content. Our efforts can work together seamlessly to ensure that your meta descriptions are accurately conveying the information on your web page.
You can also count on us to help you with search engine submission when you are concerned about display of your meta descriptions. SERP Matrix handles meta descriptions in major search engines like Google, Bing, and Yahoo as well as other popular search engines such as Alexa, AOL, Ask, Baidu, Bing, Dogpile, DuckDuckGo, Internet Archive, Quora, StartPage, Wolframalpha, and Yandex.
SERP Matrix offers web design and development services that include work on static websites, dynamic websites, e-commerce websites, corporate websites, small business websites, mobile applications and websites, responsive websites, content management system (CMS) websites, personal websites, government websites, and non-profit organization websites. We know how to make sure that every single page on your website has an accurate and compelling meta description so there is never any issue with search engines incorrectly describing web pages.
You can also count on social media marketing and video marketing services from SERP Matrix. Our website has reviews from our customers that you can read as well as information about all of the many other digital services we offer.
Find an SEO Company in Houston
If you are seeking SEO help in the greater Houston area, you should not wait to contact SERP Matrix. We will work closely with you and do all of the work that is required to make you a powerful voice online.
For a free consultation, simply call (713) 287-1134, or or contact us online. Our office will contact you as soon as possible to arrange for you to discuss the information about your project with an experienced Project Manager.