Link building campaigns need to be ongoing and continuing to earn links over time. To promote sustainable link building, it is important to understand what constitutes risky behavior and avoid partaking in some of the most damaging efforts.
Content-driven link building involves producing some content and not really knowing if it is going to work or not. You may not know for sure that you are going to get links.
Understand the difference between a great idea for content and a great idea that will get links. Producing content, doing design, and development takes time that may require the help of freelancers, designers, and developers.
You need to think of link building as an ongoing activity and not treating it as a campaign with a start date and a finish date. Here are some possible solutions to situations you are likely to encounter.
Do not tie content to specific dates or events
It is easy to tie pieces of content to specific events or days of the year, but you can be stuck with a piece of content that is no longer relevant when a date passes and content has not worked. The best result could be to try to focus a piece of content around a larger theme or area relating to a topic that will still be searched for after a certain date has passed.
This does not mean that there should not be content connected to certain dates or events, but you should not tie your success solely to the date or event. Try to ensure that your content will have another element that makes it likelier to enjoy long-term success.
Look for datasets which give you multiple angles for outreach
Many content ideas can lead from data, and you can get a dataset and produce content ideas off the back of the data. Producing content around data involves identifying different angles that can be used from the data.
Key factors to examine may include:
● Locations. A piece of content may be pitched to different locations throughout the country or a given area so you can go after local newspapers, magazines, or other publications using different data points.
● Demographics. Think about the different demographics that can be targeted, including age, race, ethnicity, gender, marital status, income, education, and employment. Find multiple ways of actually outreaching that content.
● Years. If content is updated every year, the content can be updated next year. Launch a piece of content now and when data gets updated next year, plug the new data into it and relaunch it.
Build up a bank of link-worthy content
Do not treat link building as a start and stop campaign. You must build up a bank of link-worthy content on your websites and build up content that’s link worthy and not just have content as a one-off piece of work.
You need to be going back to the start and redoing this over and over again for the same piece of content. When you have multiple pieces of content on a website that are all getting links consistently, you can have a bank of content getting links for you all the time.
Learn what content formats work for you
Different clients in different industries produce lots and lots of content, and the formats that get the best results can vary. Identifying content formats and knowing what works and does not work can then feed into your future content campaign.
When you know what interactives are not too difficult to build because you have a good dev team, you will know what works for a future content campaign.
SEO Content in Houston, TX
SERP Matrix has a link building team that can evaluate all key performance indicators (KPIs) relating to effective link building. We will seek links from only the highest-quality sources, such as educational websites, government websites, video websites, news or journalism-related websites, web directories, RSS directories, blogs, forums, publishers, social media, and membership organizations.
We will perform a complete audit to uncover HTTP 404 Not Found Errors users encounter when webpages can not be found on the server. SERP Matrix can identify and implement numerous other strategies to secure beneficial backlinks.
We also handle content writing that will include only the most beneficial links in your new pieces. Our content writing services include blogs, social media posts, website content, articles, and press releases as well as many other kinds of material that may be desired.
You can count on SERP Matrix to provide detailed keyword analysis that allows us to help target your customers. We will work with you to determine the specific pages you want to have on your website and the message and tone you want to convey.
We also have a local SEO focus that will make sure you are using all of the appropriate Name, Address, and Phone Number (commonly abbreviated simply as NAP) data. Our local SEO efforts will include making sure you are receiving favorable reviews on the many websites that can impact search ratings.
NAP info, calls to action, and certain other elements on content pages maximizes the search engine value you will get from your website. Keywords and locations need to be incorporated into virtually every element of your website content, including the title tag, header tag, ALT tag (the ALT attribute within in the HTML IMG tag), website or landing page URL, and the actual page content.
SERP Matrix will also be able to help you with search engine submission. We will able to help you improve your standings in such search engines as Google, Bing, and Yahoo, although we will also focus on other popular search engines such as Alexa, AOL, Ask, Baidu, Bing, Dogpile, DuckDuckGo, Internet Archive, Quora, StartPage, Wolframalpha, and Yandex.
Our web design and development services include work on static websites, dynamic websites, e-commerce websites, corporate websites, small business websites, mobile applications and websites, responsive websites, content management system (CMS) websites, personal websites, government websites, and non-profit organization websites. Once a website has been designed and developed, it still needs to be regularly maintained to insure that it performs at the highest level and SERP Matrix can deliver regular reports so you are always aware of various performance metrics and any issues that might be of concern.
Your link building strategy could also be bolstered by the work of our social media marketingand video marketing teams. Be sure to look at our website to see some of the many positive reviews our customers have left for us and also learn more about all of the different digital services we can provide.
Houston Digital Marketing
If you need assistance with improving the quality of your hyperlinks or any other web maintenance issue in the Houston area, it will be important for you to contact SERP Matrix as soon as possible. We will be able to get to work for you right away and take the steps needed to improve your online standing in all kinds of search engines.
We guarantee to provide services as outlined in the client’s SEO agreement and a portion of fees for which service was not performed will be refunded if we fail to complete services per the written agreement. Call (713) 287-1134 or contact us online to have us talk to you about what we can do for your specific website during a free consultation
