Using video marketing to its fullest is a great way to make sure you have the best possible results for your digital marketing campaigns. As the behavior of search engine users continues to change, it is important for businesses to properly use video content in order to make sure they are still reaching their target audience. Internet users are watching online videos more than ever. In 2021, users are projected to spend approximately 100 minutes each day consuming online video content.
Video marketing is a very large aspect of properly executing SEO in today’s digital climate. Blog posts and social media marketing are still important for search engine rankings, but the searchers and Internet users of 2020 are paying more and more attention to videos. According to surveys, 99% of marketers and businesses using video marketing in 2019 say they will continue this practice in 2020.
Video marketing and creation can be difficult at times. Many businesses aren’t used to going through the process of planning, shooting, editing, and optimizing a video for search engine ranking. If you’re unsure of how to do this and you have no idea where to start, check out our latest blog breaking down the aspects of video marketing and SEO.
Once you have a strong video created, it’s time to make sure your on-page SEO strategies are properly implemented. You may have a great piece of digital media to share with the world, but if your video titles and descriptions are not properly formatted, your video will struggle to reach the matches.
Make sure you are integrating relevant keywords into your video titles and descriptions. A video description typically should not be longer than 70 words, but the natural use of a relevant keyword will help you pick up additional traffic. The stronger your metadata is, the better your video will rank in search engine results pages.
Video transcription is another great way to optimize your video and strengthen its metadata. If your videos are commonly appearing in search engine results pages, there will inevitably be some people who would rather read through a transcription instead of watching a video. By providing them with the entire script, you will have an easier time convincing this type of user to engage with your video. Videos with closed captions and transcriptions also rank higher than videos lacking this text. On average, a video containing closed captions gets 7.32% more views.
Video sitemaps can be extremely beneficial for people who are constantly publishing video content but not yet getting the rankings they are aiming for.
Video sitemaps help search engines know you have uploaded a video to the Internet. A sitemap is a text file that typically contains relevant information about the video you have recently published, such as its title, topic, and target audience. By using these types of sitemaps, you’re allowing search engines to better understand what type of content you are producing and which audience it is meant for.
It is extremely important to make sure your videos are able to be found on social media platforms. Twitter, Facebook, and Instagram are all potential goldmines for video producers. Engagement is a very important aspect of search engine optimization, and you can possibly see your videos skyrocket to the first page of search engine results pages if social media users are commenting on it and sharing it with their friends.
This may seem simple, but its importance cannot be overstated. If you’re trying to market your video, it is important for you to do your due diligence and promote your content using social media. Research hashtags and use them accordingly. For better results, you can also research which times your audience is using social media so you can post when the bulk of your intended audience is online.
Be Ready to Invest in the Quality of Your Video Content
One of the greatest aspects of video marketing is the ability to establish yourself as an industry authority. If you’re consistently creating videos that help readers solve problems and learn new information, you’re proving to your audience that you are an expert in your field and you have a voice that can be trusted. However, if you’re not properly investing in your video production, your efforts may go unnoticed.
Low-quality video work can cause your viewers to see you as unqualified and unprofessional. Today’s businesses are investing in professional videographers, scriptwriters, and special effects artists to help them put forth the best product possible. Because of this, there is little room for error when creating a video. If your product has low resolution, unclear audio, or any other type of deficiency, it will be an immediate turn-off for the viewer, and it may result in them no longer being interested in the message you are trying to get across to them. If you’re a business owner that isn’t experienced in producing videos, you may be better off investing in a professional videography company.
Today’s SEO requires individuals to properly leverage every aspect of this practice. At SERP Matrix, we understand the importance and power of quality videography. We frequently use custom-made videos for our clients in order to help them boost their search rankings while establishing themselves as industry authorities. By combining this with our extensive backgrounds in web design, content writing, and social media marketing, we are able to provide our clients with the best possible results. For more information how we can use video marketing to improve your company’s reach and recognition, call us today at 713-287-1134 for a free consultation.