Smartphones and mobile devices are everywhere now. In today’s world, we all use these devices to help us browse the Internet, stay connected with our friends and family, discover new entertainment, and find information on our favorite brands and businesses.
If you’re a business owner that’s interested in digital marketing, you may be primarily interested in making sure you have a robust, fully updated web design for your company’s website. And while this is extremely important and essential for your campaign, there is much more action you can take in regards to making sure you’re properly marketing to mobile device users.
Mobile applications can increase revenue, enhance your reputation management, and take your business’s online presence to a whole new level. Mobile users are spending 87% percent of their time on mobile applications, versus a mere 13% on surfing the web. And Millenials are growing more and more willing to pay for mobile apps and download applications that facilitate their shopping experiences.
Chances are, if you look at your phone right now, you most likely have numerous applications downloaded, alongside a few apps that you depend on for your daily life. This should make it clear that mobile app development can become a core piece of your digital marketing campaign. But if you need more convincing, we have some knowledge that we’d love to share. In this blog, SERP Matrix will detail some of the most important benefits of creating a mobile application for your business.
Standing Out From Your Competitors
Regardless of what industry you’re working in, chances are, most of your competitors are using strategies that are based upon web design, social media marketing, and local SEO. However, there is still a large number of businesses that have yet to develop mobile apps for their brands. As a result, this is a great chance for you to get ahead.
Having a mobile app sets you aside from the competitors who are vying for the same customers and clients you’re trying to reach.
Increased Customer Loyalty
Building a mobile application is a great way to enhance your customers’ loyalty to your brand. If you look at some of the biggest brands of the world, they all have mobile apps. And within these apps, they offer their customers exclusive benefits, deals, coupons, and offers that cannot be accessed anywhere else. This incentivizes the user to log into the app daily to find the latest deals and offers the company is offering, which increases engagement and turns customers into long-term, repeat customers.
When you’re looking at the work of companies such as Starbucks or McDonald’s, it can seem very intimidating at first. However, many of the strategies they employ can be translated to any business within any industry. Are you trying to build an application for retail & e-commerce? Perhaps you can offer free shipping to customers who use the mobile application to purchase clothes. If you work in education and own a tutoring business, you can create an application that connects your tutors with their students.
The options are limitless with a mobile application. Having this powerful product allows you to get creative in the types of exclusive offers you provide to your customers and clients. And as more and more individuals download your application and continuously take advantage of its exclusive benefits, you will find yourself acquiring more long-term, loyal customers.
Building a Connection With Your Customers
If you’re thinking about creating an app, your first thought may be integrating your online store into your mobile application. And while this is a great idea for boosting sales, there are even more ways for you to take advantage of the power that lies within a mobile application.
Mobile app development can help you build a better connection with your customers. Consumers love to do business with brands that respond to their questions, complaints, and concerns. In most cases, having a mobile application can help you quell the concerns of your customers very quickly. Typically, you can add a Customer Service section to your app, where customers can send in their thoughts 24 hours a day, 7 days a week. As a business owner, you can have these messages directed straight to your inbox, where you can review them and respond accordingly.
Appealing to a Mobile-First Internet
We’ve said it before, and we’ll say it again: mobile is the future of the Internet and online advertising. With the majority of web surfing and online research being conducted through a smartphone or tablet, marketers, web designers, and app developers need to be increasingly aware of the trends that are taking over our industry.
If you’re trying to stay ahead of the curve and adapt with the times, you must make mobile optimization a priority. This means that you should absolutely take advantage of mobile app development and integrate it as a focal point of your business. Having a robust and responsive website is a great step towards increasing your digital exposure, but you must also make sure you’re able to follow this up with an immersive, well-designed mobile application. Giving your customers more and more options for interacting with your business is the best way to increase loyalty and boost profits. By taking advantage of these opportunities, you will undoubtedly see improvements that help you take steps towards reaching your business-related goals.
SERP Matrix | Mobile App Development Houston TX
This blog should give you a solid idea of why mobile apps are so important in today’s world. While they used to be a bit of a novelty, today, they are seen as the go-to method for increasing customer loyalty, building additional value for customers, and boosting online sales. If your business has yet to create a mobile application, we highly suggest you look into this immediately.
Are you unsure of how to create a mobile application and you need help? If you’re trying to create a mobile app and market it across the Internet, you’ve come to the right place. SERP matrix is a full-service marketing agency that provides mobile app development, digital marketing service, content writing, web design, and much more. With over 20 years of experience working with business owners and entrepreneurs around the world, we are confident in our ability to bring you the best results possible. Call us today at 713-287-1134 to learn more about our methods and receive a free quote.