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SEO Mistakes To Avoid


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SEO Mistakes To Avoid

Search engine optimization is an industry that has millions of competitors, many of whom are competing for the same exact keywords and rankings. Like any industry, everyone is attempting to do whatever they can to pull ahead of the competition, but not everyone does this in the proper way. Because of this, individuals need to be aware of the many SEO mistakes to avoid in 2020.

Google’s algorithms are becoming stricter than ever, and as a result, those who are not following best practices are going to find their websites falling down search engine results pages. If you are trying to make sure you have a competitive website that ranks highly in search engines, you must be aware of the common mistakes that are made in the digital marketing industry.

Keyword Stuffing

Keyword stuffing is the act of inserting a large number of keywords onto a webpage in hopes of manipulating search engine rankings. In general, keyword stuffing does not involve quality content writing, composing rich content, or incorporating keywords in a natural, organic manner.

In the beginning of SEO, marketers were able to achieve a lot of success through keyword stuffing. Webmasters and developers would simply insert a handful of keywords onto a page, hide them by making the text blend into the webpage’s color, and watch their rankings skyrocket. However, after some time, Google cracked down on this and started crawling webpages a bit closer.

Today, keyword stuffing is strictly a black hat SEO technique. Overusing keywords and inserting them where they don’t belong will not help your pages rank any higher. This is one of the most common causes of Google-given website penalties. If you receive a penalty due to keyword stuffing, your website will undoubtedly plummet in search engine rankings, and in some cases, it may not rank at all.

So, how do you avoid this? The answer lies in quality content writing and creative keyword research. Content is the current king in the world of SEO, and as a result, writing quality material for websites is the best way to ensure you have a fair chance at high rankings. Make sure you’re strategically using keywords and not just aimlessly placing them throughout your content.

Lack of Mobile Optimization

The overwhelming majority of Internet users and searchers are using mobile devices to do their business. As a result, if you don’t have a website that caters to mobile usage, you are doing yourself a huge disservice.

Today’s search engine algorithms are crawling and subsequently ranking websites on a mobile-first basis. As a result, this means that the first thing Google will analyze on your website is its mobile performance. While it’s still important to have a website that performs well on desktops and laptops, you must keep in mind the users who are accessing your landing pages via smartphones and tablets.

Make sure you’re optimizing your website for mobile usage. Your website should include different landing pages for mobile and desktop users. It should also have fast page loading speeds, interactive design, and up-to-date website design.

Lack of Analysis and Adaptation

SEO is not always an exact science. Success in this field requires creativity, problem-solving skills, and critical thinking. As a result, every digital marketing campaign is going to be different, which means that different approaches are necessary if you expect to succeed.

If you are not constantly analyzing your campaign, you are not following best SEO pract