If you’ve been involved in search engine optimization and digital marketing over the past few years, you may be familiar with the importance of link building, connecting your website to the rest of the web. By building links on other trustworthy, high-authority websites that link back to yours, you’re showing search engines that you are affiliating with other members of the web who are putting out quality content and website material that satisfy users.
However, link building has changed over the years. While there are still many ways to build links (alongside new methods on the way in the upcoming years), there have been many tactics that have currently seen as black-hat. Because of this, you need to spend the requisite amount of time to understand what you are allowed to do when you need to build links for a website.
Using visual content can be a great way for you to learn. Quality use of images such as infographics, brand logos, and other photos can help you gain the trust of others quicker you usually would. At this point, even company photos and pictures of friends and family can help you grab a low-hanging backlink, as they’ll at least be able to assume you’re a real person
Partnering With Local Charities
While this idea might seem a little out-the-box, once you break it down, it’ll make plenty of sense.
Partnering with charities is an opportunity for you to establish yourself as a community activist while also building potentially powerful links for your websites. For example, if you’re partnering with a children’s hospital to lead a fundraiser and the hospital writes (and links) extensively about your doings, your websites may see an increase in their rankings.
In addition to the link juice, you’ll also be building a powerful relationship with another community leader. These people are invaluable, and should be treated as such. Even though the vast majority of advertising takes place on the Internet nowadays, it’s always helpful to make real world connections with others. Partnering with a local charity will not only bring your link building opportunities; it also helps you connect with someone in your city who is also making a difference.
Local charities offer a plethora of opportunities for business owners and entrepreneurs looking for ways to connect with their communities. If you’re looking for a way to build local links while also establishing your relationships with fellow citizens who reside in your town, link building with charities is a great way to get started.
LinkedIn is a great way to build organic links for your domain. On this platform, you’re able to connect with a variety of owners, editors, content contributors, and bloggers who are affiliated with websites with extremely high domain authority. Here, you’ll be able to reach out to these individuals and potentially connect for a link building opportunity.
Before reaching out, it is always recommended to get your profile in order first. If your LinkedIn profile still hasn’t been optimized or edited, try to spruce things up a bit before sending that first message. While it may seem like common sense, a semi-professional headshot, stable and documented work history, and a decent-sized business network can go a long way when presenting yourself to the owner of, say, a government agency.
Before searching for links for your website, you must first evaluate your webpage and come with realistic conclusions. Is it as optimized as it could be? Is it the content not only original, but also engaging and informative? What makes it better than its competitors? Take note of your website’s weaknesses and correct them before mass marketing campaigns begin.
What if there was a way for you to generate more leads and sales for your business through user-generated content? If you’re trying to make this happen, then you’re attempting affiliate link building. This digital marketing practice involves using influencers and online users to promote the sale of a product or service, and then sharing the profits.
Affiliate link building is extremely cost-effective, but it takes a lot of planning. First, you’ll have to map out which influencers and online users you’ll want to conduct business with. You need to pick someone who not only has a decent following, but also a demographic that aligns with your business’s customer persona. This is one of the primary ways to maximize your affiliate marketing efforts.
Once you have this covered, the games begin. Next, you need to continue to build relationships with other social media celebrities, influencers, and individuals who can propel your product to the forefront of the Internet. While you’ll have to share some of your revenue with the person who’s helping you sell, it will undoubtedly make a mark on the industry you’re in. This will bring you much, much closer to your goal of becoming an industry authority.
Lastly, track your data make changes as necessary. There are always different methods for improving your presentation and increasing your conversion rate. With today’s software and technology, it’s easy for you to find out how much you’re profiting from your affiliate link building, and which aspect of your link building efforts may need to be changed.
Link building is one of the most essential tasks of a search engine marketing campaign, and it needs to be taken seriously by a dedicated specialist with a proven track record of success. If you’re trying to make sure you have the best possible Houston TX link building services on yours ide but you don’t know who to call, SERP Matrix is here to provide you with white glove service and an increase in business. Using digital marketing tactics that have evolved over the past 20+ years, we’re ready to take any business to the next level. Call today at 713-287-1134 to learn more about our company and receive a free initial consultation from one of our project managers.