Nowadays, SEO is getting more and more complicated. We’re not even a full month into the new decade, and Google has already announced yet another update to their ever-changing algorithm. As a result, you’re going to need to stay up to date with the best SEO practices if you want to remain competitive in your industry.
If you’re just now learning about search engine optimization, you may not be completely aware of the current health of your website. This is a problem that many business owners and website owners have, but it is important to have a general understanding of the best practices of SEO and how to perform an audit.
In this blog, SERP Matrix will provide you with some information on everything that goes into a successful SEO audit. In this blog, we will discuss some of the main factors of SEO auditing, as well as why this is such an important task for your Internet marketing goals. Continue reading to educate yourself on the ins and outs of today’s SEO auditing practices.
SEO AUDITING BEGINS WITH A CRAWL OF YOUR SITE
A proper SEO audit should start with a crawl of your website. In case you don’t already know, a web crawl is when an Internet bot is deployed to read, analyze, and index the pages of an existing website. This process is extremely useful for identifying duplicate content, excess redirects, and broken links that may have gone unnoticed by the naked eye. By doing this, you can count on an inside look at your website that gives you the information you need to make the necessary improvements.
HOW DO I CRAWL MY WEBSITE?
While this process may seem very intimidating in the beginning, it can be made much, much easier by equipping yourself with the right tools. Using industry-leading tools such as SEMrush or Ahrefs can help you properly crawl your website and save you time during your SEO audit. Once you have a piece of software like this in your hands, it will make things much easier for you.
If you’re not experienced in digital marketing or SEO, you will be better off hiring a professional agency to help you figure out the best ways to improve your website. At SERP Matrix, we have an experienced team of webmasters and search engine optimization specialists who understand the ins and outs of SEO auditing. If you’re looking for more information on how we can help you audit your website for search engine rankings, call us today at 713-287-1134 to speak with a professional.
CHECK YOUR PAGE SPEED
Page speed has been identified as one of the leading factors that Google takes into consideration when ranking websites. As a result, it is very important to make sure you have proper insight on how fast or slow your website is loading, and there’s no better time to do this. In fact, this should actually be one of the focal points of your SEO audit.
Google has released a tool by the name of PageSpeed Insights that allows users to check their website speeds for both mobile and desktop devices. By using these tools and thoroughly analyzing your website, you will be able to get a better idea of where it is lacking. PageSpeed and other software such as YSlow allows you to check your website for deficiencies such as unformatted images and improper formatting. Once you have this information, you or your web design team can then make the necessary adjustments to boost your page speed. The faster your website is, the better the experience will be for your customers.
REVIEW YOUR KEYWORD USAGE
A quality SEO audit will help you figure out which keywords you should be using, which keywords you are currently using, and whether or not they are used in a way that will bring in additional traffic for your business. During an audit, you will be able to gain insight on whether or not you are inadvertently keyword stuffing, which means overusing a keyword in an attempt to rank highly for its search engine results pages.
WHY IS SEO AUDITING IMPORTANT?
SEO auditing allows you to thoroughly comb through your website and assess its overall health. By investigating your website for errors such as broken links, 404s, excessive redirects, and duplicate content, you are giving yourself an inside look at exactly what you’re doing wrong, and exactly what you need to fix. By doing this, you are giving yourself the best possible chances at having a fully optimized website that only ranks well in Google, but also gives your customers and users the best possible experience.
We hope this information has helped you strengthen your grasp on SEO and the many tasks that make up this industry. As you can now see, properly auditing your website for search engine optimization issues does take time, but it doesn’t have to be an extremely strenuous process that takes up weeks and months of your time.
SERP Matrix | Digital Marketing Company – Houston TX
Are you searching for professional help with your search engine optimization? If so, you’re not alone. Many business owners, service providers, and entrepreneurs prefer to invest in a professional service to help them increase their rankings in search engine results pages. To ensure you’re properly equipped to compete in your industry, contact SERP Matrix.
As a digital marketing company with over two decades of online advertising experience, our team understands what it takes to reach the top of search engines. Our staff of web developers, content writers, and digital marketing specialists are here to ensure you always get the best possible service. For more information on how we can help, call us today at 713-287-1134 to speak with a project manager. You can also click here to fill out our contact form and let us know a little bit more about you, your business, and your goals. We hope to hear from you soon.