Legal Case Study

Background:

Law Offices of Richard C. McConathy, represented by dwicollincounty.com, embarked on a strategic digital journey to enhance its visibility and attract targeted traffic in Collin County, TX on March 1, 2021. The website’s success can be attributed to a multi-faceted approach, including web page indexing, social media engagement, content optimization, and the consistent addition of fresh content. The results, based on analytics comparing the previous year March 1, 2021 – March 1, 2022, versus the year March 1, 2022 – March 1, 2023, reflect a significant surge in organic traffic and a dominant position in Google’s Top 100 against top competitors.

Objective:

The primary goal was to establish the Law Offices of Richard C. McConathy as a leading authority in Collin County Texas, with a focus on increasing online visibility and attracting a larger audience.

Key Achievements:

1. Top-Ranking Visibility:

• Law Offices of Richard C. McConathy is receiving a substantial 15.35% of overall traffic in the target markets, securing an impressive #1 rank in Google’s Top 100 against the top 20 competitors.

2. Traffic and Engagement Metrics:

• Organic Traffic: Witnessed a remarkable 83.54% increase in sessions, growing from 7,924 in 2022 to an impressive 14,544 in 2023.
• Users: Experienced a substantial 87.61% increase, reaching 13,084 in 2023 from 6,974 in 2022.
• Page Views: Achieved a significant 134.44% surge, totaling 30,754 in 2023 from 13,118 in 2022.

3. Clicks and Impressions:

• Total Clicks: Achieved a phenomenal 100.00% increase, rising from 0 in 2022 to 5,294 in 2023.
• Total Impressions: Demonstrated a 100.00% increase, reaching 2,088,000 in 2023 compared to zero in 2022.

4. Maps and Search Impressions:

• Impressions of Desktop Maps experienced an extraordinary 943% increase, reaching 14,382 in 2023 from 1,378 in 2022.
• Mobile Maps witnessed an astonishing 14,490% increase, totaling 178,155 in 2023 from 1,221 in 2022.
• Impressions of Desktop Search grew by 223%, reaching 3,698 in 2023 from 1,144 in 2022.
• Mobile Search Impressions increased by 230%, reaching 2,733 in 2023 from 828 in 2022.

Strategic Elements:

• Web Page Indexing: Ensured effective crawling and indexing of web pages for improved search visibility.
• Social Media Engagement: Active participation in social media platforms contributed to increased visibility and traffic.
• Content Optimization: Regular edits, updates, and the addition of new content enhanced the relevance and freshness of the website.

Conclusion:

Law Offices of Richard C. McConathy’s digital strategy in Collin County, Texas has yielded exceptional results, establishing the website as a dominant force in the legal market. The impressive growth in organic traffic, clicks, and impressions reflects the success of the implemented strategies. The site dwicollincounty.com is well-positioned for continued digital excellence, with a solid foundation in place for sustained success in the competitive online landscape. The significant increase in key metrics underscores the brand’s commitment to excellence and its leadership position in the legal domain.