Serp Matrix

There are continually questions about the effectiveness and purpose of search engine optimization (SEO). Every year, companies around the country look at their online efforts and wonder what they could be

SERP Matrix is a premier Houston, TX digital marketing agency focused on helping companies grow with the latest digital marketing techniques.

Brain Dean at Backlinko recently put together a list of the 200 ranking factors Google uses. He noted that some are proven, others are controversial, and some are SEO nerd speculation. Dean broke his list into nine categories: Domain Factors, Page-Level Factors, Site-Level Factors, Backlink Factors, User Interaction, Special Google Algorithm Rules, Brand Signals, On-Site… Read More »Google’s 200 Ranking Factors: The Complete List (2021)

1. Create a Google My Business Account Simply go to Google to create an account and you will see a drop-down menu with two options.… Read More »10 ways to Improve your LOCAL SEO NOW

In March 2017, The Drum reported that 60 percent of consumers looked at online reviews at least weekly and a recent survey by Podium found… Read More »Why are customer reviews so important?

As Michal Pecánek noted in a blog post on Ahrefs, a data-driven marketing toolset powered by a huge index of backlinks, keywords and content, meta… Read More »Is it worth writing meta descriptions?

Link building campaigns need to be ongoing and continuing to earn links over time. To promote sustainable link building, it is important to understand what… Read More »How to Increase Your Chances of Getting Sustainable Links

How to Write SEO-Focused Content Whether you are an SEO Manager who notices that your content team is not using keyword research to inform articles… Read More »How to Write SEO-Focused Content

9 Tips for Marketing Your Craft Brewery Craft beer has become a distinct presence in the United States. The Rail, a media company focused exclusively… Read More »9 Tips for Marketing Your Craft Brewery

Using Content Marketing to Generate Leads Lilach Bullock of Convince and Convert recently wrote that Demand Metric noted that content marketing generates three times as… Read More »Using Content Marketing to Generate Leads