Real Estate Case Study: Wabi Sabi Realty

Case Study: Enhancing Wabi Sabi Realty’s Digital Footprint

Problem Statement:

Wabi Sabi Realty, a premier real estate investment company specializing in buying houses in Houston, aimed to improve its online visibility and attract targeted traffic in Harris County. Despite offering a unique approach to real estate investment, the company faced challenges in digital discoverability. To address these concerns, SERP Matrix launched a strategic digital campaign to enhance search rankings, increase organic traffic, and improve engagement through optimized content and social media efforts.

Background:

In a competitive real estate market, Wabi Sabi Realty required a robust online presence to connect with property sellers efficiently. Before the campaign, the website struggled with lower rankings, limited organic traffic, and minimal engagement. SERP Matrix implemented a comprehensive SEO and content marketing strategy to overcome these challenges, boost visibility, and drive more leads.

Objective:

The primary goals of the campaign were:

• To improve Wabi Sabi Realty’s search engine rankings.
• To increase organic traffic and engagement in Harris County.
• To enhance visibility on Google Maps.
• Establish the company as a trusted name in Houston’s real estate investment industry.

Key Achievements:

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• Ranking Improvement:

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• • The website’s ranking improved from #21 to #14 among the top 21 competitors in the target market.

  • Wabisabirealty.com now receives 1.51% of the overall traffic in the targeted markets.

  • Wabisabirealty.com now ranks #7 in the top 100

• Organic Traffic Performance:

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  • Sessions increased from 287 to 853 (+197.2%).
  • Users increased from 215 to 745 (+246.5%).
  • Page views increased from 687 to 1,205 (+75.4%).

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• Search & Engagement Metrics:

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  • Direct searches increased by 48.02% (2,398 vs. 1,620).
  • Discovery searches decreased by 18.90% (2,961 vs. 3,651).
  • Search views increased by 9.01% (3,520 vs. 3,229).
  • Map views increased by 42.41% (9,275 vs. 6,559).
  • Direction requests increased by 30.77% (51 vs. 39).

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• Content and SEO Strategy:

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  • Regular content updates and new blog posts contributed to improved engagement.
  • Strategic keyword optimization helped increase search rankings.
  • Backlink building strengthened the website’s authority.

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• Ongoing Strategy for Growth:

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  • Continued focus on optimizing Google Maps rankings.
  • Expansion of keyword tracking and targeting.
  • Regular addition and refinement of website content to sustain long-term traffic growth.
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Customer Recommendations for Improved Visibility:

To further enhance visibility and engagement, SERP Matrix provided the following recommendations:

• On-Page / Off-Page Optimization Recommendations:

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  • Increase reviews from past clients to boost visibility in local maps.
  • Add text to 25 pages, prioritizing 12 geo pages, increasing the text to 1,500-2,000 words per page to improve the text-to-HTML ratio and increase rankings.
  • Increase the total number of pages on the website to compete with the top 10 competitors (50-70 pages recommended).
  • Consider redesigning the WordPress platform to improve site structure, bounce rate, and click-through rate (CTR).
  • Invest in 1-3 video promo ad commercials for social media (Facebook/Instagram advertising) at $2,500 per video.
  • Join three local Chambers of Commerce to improve visibility in local map searches.

Conclusion:

The strategic digital efforts executed by SERP Matrix have led to a significant improvement in Wabi Sabi Realty’s online presence, search rankings, and user engagement. Despite fluctuations in discovery searches and website visits, the campaign has successfully driven higher organic traffic and improved map views. SERP Matrix will continue optimizing the website’s content, strengthening backlink strategies, and enhancing the company’s visibility to ensure sustained growth and success in the Houston real estate investment market.