Serp Matrix
SERP Matrix, LLC.
[email protected]
Work 1-713-287-1134
1401 Lake Plaza Dr Ste 200 193
Spring,
TX
77389
USA
I am an experienced Senior Web Copywriter with over 25 years of expertise in crafting compelling content for websites, newsletters, and blogs across diverse industries, including news, sports, finance, legal, health, technology, social media, and entertainment. Proficient in Microsoft Word, Adobe Dreamweaver, and WordPress Content Management System, I excel in SEO-focused copywriting that enhances online visibility and engagement. Holding a Bachelor of Arts in Journalism – News Reporting & Writing from Columbia College Chicago and an Associate in Arts from Elgin Community College, I combine strong writing skills with a deep understanding of digital content strategies to deliver high-quality results.
Name : Derek Strum
Nationality : White/Caucasian
Phone : +1 (832) 653-8777 ext 1002
Email : [email protected]
Experience : 25+ years
Language : English
As a Senior Web Copywriter at SERP Matrix, I conduct in-depth research and craft high-quality content for websites, newsletters, and blogs across a wide range of industries, including news, sports, finance, legal, health, technology, social media, and entertainment. My work spans multiple regions across the country, and I utilize proven SEO techniques to enhance the natural and organic rankings of clients’ websites, ensuring improved visibility and engagement.
At Internet LAVA, I specialized in researching and creating engaging content for websites, newsletters, and blogs tailored to law firms across the country. Leveraging my expertise in SEO, I implemented strategies to improve the natural and organic search rankings of clients’ websites, driving increased online visibility and audience engagement.
As a Document Specialist at LegalZoom, I reviewed and formatted a wide range of legal documents for customers nationwide, ensuring accuracy and compliance. I excelled at identifying errors and promptly resolving order processing issues, contributing to a seamless customer experience and maintaining high-quality standards.
As an Associate Editor at Attorneys Online Inc., I researched and developed content for websites, newsletters, and blogs for law firms nationwide. My role involved editing content from fellow writers, ensuring adherence to AP Style and maintaining high editorial standards. I utilized SEO strategies to enhance the natural and organic rankings of clients’ websites and engaged with audiences on social media platforms like Facebook and Twitter to amplify reach and visibility.
As a Contributing Writer for Art Department Weekly, I crafted engaging feature stories covering a variety of topics, including film, books, and sports. My work combined in-depth research with compelling storytelling to captivate readers and contribute to the publication’s diverse content offerings.
As a Contributing Writer for LOL, Douchebags, I authored a weekly humor column for a blog that attracted over 20,000 pageviews. My writing blended wit and creativity to engage readers and contribute to the blog’s growing popularity and loyal audience.
As a Contributing Writer for The Doings Weekly, I covered high school sports events, delivering in-depth game coverage and seasonal previews for local athletic teams. My role included compiling schedules for all local high school sports, researching and writing updates on the college athletic careers of local graduates, and editing press releases for youth sports programs in the area. My work combined thorough research and engaging storytelling to keep the community informed and connected to local sports.
As the Commentary Editor for The Columbia Chronicle, an award-winning weekly newspaper with an audience of over 10,000 students, faculty, and staff, I collaborated with senior editors to select, research, write, and edit impactful editorials. I coordinated and refined opinion pieces from other section editors, supervised and trained an assistant, and contributed news and feature stories across various sections. The role required proficiency in Microsoft Word, QuarkXPress, and Microsoft Excel to manage editorial workflows and ensure high-quality content.
As Features Editor for Elgin Community College Observer, I curated engaging content by selecting relevant topics for the section and assigning stories to staff writers. I also wrote arts and entertainment reviews and previews tailored to the college audience and campus events, ensuring content resonated with readers and highlighted the vibrant campus culture.
Crafting content optimized for search engines to improve organic rankings while maintaining engaging and readable copy for the audience.
Developing comprehensive plans that align content with business goals, audience needs, and SEO requirements to drive engagement and conversions.
Ensuring high-quality content through meticulous editing and proofreading, focusing on grammar, tone, clarity, and style consistency.
Developing creative content for advertising campaigns, landing pages, and other promotional materials that resonate with target audiences.
Feel free to reach out if you want to collaborate with us, or simply have a chat.
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