Serp Matrix
SERP Matrix, LLC.
[email protected]
Work 1-713-287-1134
1401 Lake Plaza Dr Ste 200 193
Spring,
TX
77389
USA
Experienced Project Manager and SEO Strategist with a demonstrated history of working in the “TOP 20” local niche markets. Skilled in Digital Strategy, Search Engine Optimization (SEO), Marketing Management, Business Planning, and Sales. Strong media and communications professional with a Bachelor of Science (B.S.) in Audio, Video & Music Production from Los Angeles Film and Recording School and 30+ years of marketing experience.
Top Skills:
Name: Antoine Carter
Nationality: African/American
Phone: +1 (713) 287-1134
Email: [email protected]
Experience: 30+ years
Freelance: Available
Language: English
Antoine serves as the Chief Executive Officer and Digital Marketing & SEO Project Manager at SERP Matrix, a company he founded in 2018. Based in Houston, Texas, Antoine oversees a broad spectrum of digital marketing and SEO initiatives, leveraging his extensive expertise in art direction, web analytics, and social media strategy. His role involves planning and executing comprehensive marketing campaigns to enhance brand visibility and drive business growth. Antoine coordinates diverse projects such as web design, social media management, PPC advertising, and both onsite and offsite optimization, ensuring exceptional performance and measurable results.
As a Project Manager and SEO Strategist at Internet LAVA, Antoine was responsible for managing all aspects of off-page and on-page search engine optimization (SEO) for client websites. He conducted in-depth keyword and industry research to define the scope of new SEO projects and optimized website content and metadata to align with best SEO practices. Antoine managed Pay-Per-Click (PPC) campaigns using Google AdWords, developed high-quality inbound links to achieve first-page organic rankings on search engines, and maintained quality control when collaborating with outside SEO vendors.
As a Pro Music Records & Entertainment Media Project Manager, Antoine played a pivotal role in brand development and business growth. He was responsible for increasing website traffic, enhancing user interface (UI) design, and driving advertising revenue. Antoine developed comprehensive brand strategies and statistical systems to support data-driven decision-making. His work included strategic consulting, crafting business plans, and sales strategies to drive success. Additionally, he advised new businesses on forming corporations, structuring business operations, drafting privacy policies, and managing commercial transactions, ensuring a strong foundation for sustainable growth.
As President of Genius Works Inc., a wholesale distributor of construction and home maintenance products, Antoine demonstrated strategic leadership and business development expertise. He oversaw staffing operations, resource management, and budget development, ensuring efficient organizational performance. Antoine played a pivotal role in managing sales development for major accounts, including partnerships with Mohawk, Shaw, Alside, Home Depot, and Lowe’s. He also developed and implemented a comprehensive marketing plan, managed accounts payable and receivable, and maintained an organized filing database. His efforts contributed to sustained growth and operational success during his tenure.
As a Publicity Assistant at Capitol Records, Antoine supported the publicity team by managing weekly trade runs across 30+ publications, distributing press materials such as releases, bios, and photos, and reviewing articles about Capitol artists. He also handled call screening and routing, organized press materials for distribution, and maintained a filing system for media clips, ensuring efficient communication and organization within the department.
As Production Manager at The Goodz Online, I oversaw all aspects of company-wide operations, including promotions, management, accounting, production, development, online marketing, and branding. I played a key role in establishing the company’s e-commerce presence, leading to its recognition as a Power Seller. I was responsible for strategic SEO/SEM marketing initiatives, the introduction of new products, and critical decision-making regarding sourcing, production flow, and packaging. Additionally, I developed and executed online strategies targeting key audiences, identified alternative advertising spaces to maximize brand awareness, and created comprehensive marketing plans. I also managed the development of creative copy for local advertisements, web content, outdoor media, and radio ad campaigns to drive engagement and sales.
As an Online Sales and Customer Service Chat Agent at TouchCommerce, I served as a trained expert on DIRECTV services, products, and website navigation, ensuring seamless customer interactions. I optimized the online user experience by refining messaging, personalizing offers, and identifying opportunities for upselling and cross-selling. Additionally, I handled customer inquiries, guided them through purchase decisions, and followed escalation procedures to resolve complex issues efficiently. My role contributed to enhancing customer satisfaction and driving sales through strategic online engagement.
As a Sales Executive at Spectrum Group, I was responsible for driving internet sales, marketing, distribution, and customer service efforts in a highly competitive environment. Among a team of 25 sales representatives, I consistently ranked in the top three, regularly exceeding daily sales goals by 30% or more. In addition to managing and supporting key accounts, I provided mentorship and coaching to newly hired associates, helping them develop strong sales strategies and customer engagement techniques. My ability to identify opportunities and deliver outstanding service contributed to increased revenue and overall team success.
As Telemarketing and Sales Manager at Weathershield Home Improvements, Antoine developed marketing tools that boosted sales in the home remodeling products and services sector for both wholesale and retail divisions. He consistently surpassed revenue targets through effective sales generation and managed a team of 10-15 associates, overseeing marketing communications, appointment setting, and scheduling. Antoine also designed and conducted staff training programs, emphasizing product knowledge, presentation skills, and closing techniques, contributing to the team’s overall success.
Mastered complex signal flows and production workflows for both analog and digital environments. Key competencies include advanced audio mixing, multi-camera video production, and technical direction for live events, ensuring seamless execution of large-scale creative projects.
As a marketing student at the University of Kentucky, I learned about managing products and product lines, locating customers, closing sales, and establishing distribution systems. l also developed communication skills, gained an understanding of the psychology of consumer behavior, and developed expertise in research and computer-based tools for marketing analysis.
My recent works that inform and provoke with creative web & app developer who dream the world better place by creating captivating products.
With extensive expertise across Search Engine Optimization, Paid Advertising, Marketing Management, and Digital Strategy, I bring a holistic approach to digital marketing. From boosting organic visibility to managing impactful advertising campaigns, I develop data-driven solutions that align with business objectives and drive success in a dynamic digital landscape.
I specialize in developing and implementing SEO strategies that enhance website visibility, drive organic traffic, and improve search engine rankings
I design and manage targeted paid advertising campaigns that maximize ROI and effectively reach the desired audience through platforms like Google Ads and social media.
I excel in overseeing end-to-end marketing processes, coordinating teams, and aligning campaigns with business goals to deliver measurable results.
I craft comprehensive digital strategies that integrate data-driven insights, innovative technologies, and market trends to achieve long-term business objectives.
Feel free to reach out if you want to collaborate with us, or simply have a chat.
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