SERP Matrix

Brain Dean at Backlinko recently put together a list of the 200 ranking factors Google uses. He noted that some are proven, others are controversial, and some are SEO nerd speculation. Dean broke his list into nine categories: Domain Factors,…

1. Create a Google My Business Account Simply go to Google to create an account. You will see a drop-down menu with two options. Pick “To manage my business.” Enter your business name and address and specify your service areas.…

In March 2017, The Drum reported that 60 percent of consumers looked at online reviews at least weekly and a recent survey by Podium found that 93 percent said online reviews do impact their purchasing decisions. It was also reported…

As Michal Pecánek noted in a blog post on Ahrefs, a data-driven marketing toolset powered by a massive index of backlinks, keywords, and content, meta descriptions are not a ranking factor but can entice more clicks and lead to more…

Link building campaigns need to be ongoing and continuing to earn links over time. To promote sustainable link building, it is important to understand what constitutes risky behavior and avoid partaking in some of the most damaging efforts. Content-driven link…

How to Write SEO-Focused Content Whether you are an SEO Manager who notices that your content team is not using keyword research to inform articles or you are a marketing director hiring a freelance writer dissatisfied with the content being…

9 Tips for Marketing Your Craft Brewery Craft beer has become a distinct presence in the United States. The Rail, a media company focused exclusively on the restaurant world, reported in April 2019 that small and independent brewers produced 8.5…

Using Content Marketing to Generate Leads Lilach Bullock of Convince and Convert recently wrote that Demand Metric noted that content marketing generates three times as many leads as traditional marketing and costs 62 percent less. Demand Metric also found that…

21 SEO Tips for 2021 Moz SEO expert Cyrus Shepard recently shared 21 tips for successful Google SEO in 2021. Shepard described these as “21 practical tips that you can implement that should, hopefully, move the needle on your organic…

Google stated in June 2017 that searches for local places without the qualifier “near me” had grown 150 percent over the last two years, faster than comparable searches that did not include “near me.” In September 2015, Google reported that…