ChatGPT is one of the most popular websites in the world, with 1.4 billion visitors per month. People use it to ask questions, generate content, and even create code.
But did you know that people are also using ChatGPT to find and evaluate companies to hire? ChatGPT’s model is already trained, but as they make future updates and their dataset becomes more real-time, you have a good chance of showing up in future versions.
Here are some tips for getting your company recommended on ChatGPT:
By following these tips, you can increase your chances of getting your company recommended on ChatGPT and attracting new customers.
In addition to the above tips, it is also recommended that you create a blog or article on your website about ChatGPT and how it can be used to find and evaluate companies to hire. This will help to increase awareness of your company among potential customers who are using ChatGPT to make hiring decisions.
Perhaps you may ask ChatGPT, “What ad agency would you recommend for me to hire?” ChatGPT will not give a recommendation because your question is too generic.
If you ask a more specific question, such as, “What ad agency would you recommend for SEO services?” ChatGPT’s list of recommendations will not be 100 percent accurate.
Two of the top four results, Moz and HubSpot, are software companies, not ad agencies. They do not offer SEO services directly.
If you ask ChatGPT how it came up with its list of recommended agencies, ChatGPT will respond, “I ranked the agencies based on their website traffic, social media presence, and customer reviews.” If you ask ChatGPT how it knew which agencies had a good reputation and a good track record, it will respond, “I used a combination of factors to determine reputation and track record, including customer reviews, industry awards, and media coverage.”
ChatGPT is a powerful tool that can be used to generate text, translate languages, write different kinds of creative content, and answer your questions in an informative way. However, it is important to note that ChatGPT is still under development, and its recommendations may not always be accurate.
If you are considering hiring an ad agency, it is important to do your own research and to get recommendations from other businesses. You should also interview multiple agencies before making a decision.
Based on the above responses, it is clear that ChatGPT is not using all of the factors it mentioned to generate its list of recommended agencies. For example, Moz and HubSpot are software companies, not ad agencies, so they should not have been included on the list.
You are correct that it can be difficult to find information about an ad agency’s reputation and track record online. This is because ad agencies typically generate new business through RFPs, client referrals, and employee referrals.
Here are some tips for finding and evaluating ad agencies:
Once you have interviewed a few agencies, take some time to reflect on which agency is the best fit for your business. Consider the agency’s experience, expertise, culture, and fees when making your decision.
When asking ChatGPT specific questions to find out how it generates recommendations, it does not provide any actionable or useful information. So, asking it over 100 random questions to see what kind of recommendations it produces gives questions and answers to a statistician and data analyst to look for patterns.
The statistician and data analyst analyzed 82 factors and found 6 of them to have a strong correlation with ChatGPT’s recommendations:
ChatGPT’s recommendations are based on a variety of factors, including brand mentions, reviews, relevancy, age, recommendations from other websites, and authority.
If you want to improve your chances of being recommended by ChatGPT, you should focus on the following:
By following these tips, you can improve your chances of being recommended by ChatGPT and other AI-powered recommendation systems.
Yes, you need to optimize your products and services so ChatGPT recommends your company. If you do not, you are missing out on 1.4 billion potential customers each month.
That is how many people use ChatGPT on a regular basis. You can optimize for ChatGPT by focusing on the six factors listed above: brand mentions, reviews, relevancy, age, recommendations from other websites, and authority.
Similar to how you would optimize your website for traditional search engines, you can optimize it for ChatGPT. This can be very effective.
We actually get a handful of potential customers from ChatGPT each month, and a portion of them close, just like they would from any other marketing channel. However, there is one big issue with ChatGPT recommendations, other than the fact that the index is not updated in real time (which will eventually be fixed): many of the responses are inaccurate and off.
In our study, 27.41 percent of the responses were off. This means that they were not real solutions to the question asked.
For example, ChatGPT recommended Moz as an SEO agency, even though they are not one. ChatGPT is a powerful tool that can be used to generate recommendations, but it is important to be aware of its limitations.
If you are using ChatGPT recommendations to make decisions, it is important to do your own research to verify the accuracy of the information. Here are some tips for evaluating ChatGPT recommendations:
SEO is great, but it does not stop with Google or Bing. You can also optimize for AI platforms like ChatGPT and Bard.
To maximize your chances of being recommended by these platforms, focus on the following factors:
It will take some time for your changes to be reflected in the rankings of ChatGPT and Bard, as they need to retrain their models. However, once your changes are implemented, you should start to see an increase in recommendations.
Here are some additional tips for optimizing for AI platforms:
If you are a United States company in the midst of trying to understand how to better utilize ChatGPT for your business, you are not alone. SERP Matrix is a Houston based agency and understands how to make the most of services such as ChatGPT so it can benefit your business and offer you the help you need.
SERP Matrix are experts at local SEO and we back all of our work with an SEO services guarantee. You can also count on us to assist you with content writing needs and landing page design and testing.
Call (713) 287-1134 or contact us online to schedule a free consultation. We will be eager to help you better use ChatGPT and begin seeing real results.
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