The website Statista reports that more than 4.26 billion people were using social media worldwide in 2021, and the number is projected to increase to almost six billion by 2027. Retail TouchPoints further reports that 76 percent of consumers purchased products they saw in a brand’s social media post, with 11 percent buying immediately, 44 percent buying later online, and 21 percent buying later in a physical store.
All of this said, promoting on social media is a clear no-brainer. There will still be several different approaches a company can take to its social media marketing efforts, and some could be far more advantageous than others.
A company can promote its business on social media with or without planning. Many newer businesses with fewer resources will try to do social media marketing without any planning, as they may know how important social media marketing is and occasionally post to one or two social networks.
While this method can work fine for some companies and is certainly better than having no social media presence at all, it can also be a little stressful and disorganized, causing a disjointed brand voice and more pressure on the business every time there are concerns about the number of social media posts. Social media planning will be a much more organized, strategic way to do social media marketing.
This involves creating a content calendar and planning ahead, often a month in advance, so a company can know exactly which posts it will create each month. Many businesses use posting tools to have social media posts automatically published on certain dates at certain times.
Social media planning certainly offers a significant number of advantages over doing nothing. Some of the benefits a company can expect if it opts for social media planning for the business will include all of the following:
According to the 2021 Sprout Social Index, the most common goals for social media are increasing brand awareness (58 percent) and increasing community engagement (41 percent). The 2022 Sprout Social Index reported the top challenges for social media teams included finding talent, proving ROI, social execution, resourcing and using social as a business function.
Examining goals independently, we see that increasing brand awareness means getting a company’s name out there. Creating authentic and lasting brand awareness means avoiding solely publishing promotional messages as a company should instead focus on content emphasizing its personality and values.
Generating leads and sales will be another key factor, and whether a company is hoping to improve online, in-store, or directly through social profiles, followers will not make purchases by accident. Social media can give a company an avenue to generate revenue by alerting customers about new products and promos, integrating product catalogs into social profiles, and running exclusive deals for followers.
Growing a brand’s audience means bringing new followers into the fold and finding ways to introduce a company’s brand to people who have not heard of them before. Growing an audience will also mean discovering conversations around a business and industry that matter the most.
Boosting community engagement is also enormously important, as social media is all about engagement and it pays to explore new ways to grab the attention of your current followers. Sprout Social’s 2022 Index report showed consumers wanted to see content highlighting a brand’s products, services, and personality, as well as customer testimonials.
Finally, driving traffic to a website will also be a major area of concern. If a company is focused on generating leads or traffic to a website, social media can make that happen.
Promotional posts and social ads can boost conversions and URL clicks. Different social media websites can require different posting habits, as companies may only need to post to Facebook a couple times a week while Twitter can require several posts daily.
Some of the social media management tools a company can use will include:
Other companies of note include Oktopost, Brandwatch, HubSpot, Khoros, and Reputation.
Need help with your Social Media presence? Look no further than SERP Matrix. Our team of experts are here to help you succeed in Houston, TX or anywhere in the United States. With SERP Matrix, you can get the help you need to create a successful online presence. When you need social media assistance, SERP Matrix has the answers. We regularly handle social media marketing for our clients.
SERP Matrix also handles content writing. We can also tackle link building issues and our team also has experience with web design, development, and search engine optimization (SEO) concerns. You can also count on us for any logo and graphic design issues.
Visit our website to learn more about some of the many industries we serve. SERP Matrix helps clients in various lines of business get the results they need and deserve.
We look forward to discussing your goals and knowing how we might be able to help. Call (713) 287-1134 or contact us online to arrange a free consultation.
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