As more brands take businesses online, social media management and marketing strategies and campaigns need to be more dynamic and competitive than ever. On top of that, social media platforms roll out brand-new features every year or month even.
And with rollout after rollout, comes the need to update social media strategy. Online trends saw many developments in social media with Clubhouse shaking up its bigger competitors in the space.
On the other hand, the second quarter also saw an equal, if not greater, sharing of exciting updates. In this quarter, Apple dropped a security update with iOS14 that would mess up the data tracking.
Now, because of these sudden updates, it is imperative that you junk outdated strategies. You also should not be playing catch-up with new trends and tools at the last minute.
Digital requires you to be agile and always prepared to update your social media marketing efforts two or even three steps ahead of the competition to stay on top of the online marketing landscape.
Apart from the usual blogs about social media marketing, here is a social media strategy guide for 2022.
From the key trends down to the tools and steps, you need to take, gear up for social media marketing in 2022 with the help of the list below.
Aside from these new platform trends that you can use in your social media strategy, let’s zoom in as well on the iOS update we mentioned earlier. Specifically, the iOS14 security update strengthened Apple’s efforts to bolster user privacy.
As part of the updates for iOS 14.5, the App Tracking Transparency framework was introduced. Considered a huge step for user privacy, the feature lets app creators request permission from users before their apps can track data from their devices.
Why it matters and how you can manage
Data tracking helps display targeted third-party ads using the device location, email lists, and other personal data that you can get from users who access your app. With data tracking, reach audiences better with the analytics that your app provides. But now that users have the chance to deny app tracking permissions, you may have to shell out more money to gain information for targeted ads.
The best way to avoid having users click on the “Deny” button is to ensure customer privacy.
Here are steps on how to protect customer data privacy while making sure that your social marketing efforts do not go to waste.
Having social marketing tools takes you one step above competitors. They can help you strategize, research, and schedule posts. Plus, they engage hundreds or even thousands of audiences that you have. In this list, try the best tools for your social media strategy.
Buzzsumo
Buzzsumo provides helpful insights that you can use to make high-performing content, evaluate their performance, and contact the best influencers to promote your content.
Quuu
Quuu lets you directly connect to popular social media platforms, and you can easily choose categories that matter for each platform.
Canva
Create beautiful visuals for all your content to make creative ideas come to life through images, videos, presentations, and more. The tool also lets you accomplish creative collaborative work, and has sharing, printing, and scheduling features as well.
When it comes to visuals, having a great tool like Canva is not enough. You must combine its use with the best practices for visual content in social media.
Buffer
Do more than just planning and publishing your brand’s content. Have access to insightful social marketing analytics and great customer engagement tools. This tool lets you pick the relevant comments through helpful labels, which could easily help you improve or maintain your brand’s services.
Hootsuite
Hootsuite is a social media campaign tool that does it all. In your Hootsuite dashboard, you can plan, schedule, and research more quality content for your social media platforms. In addition, it offers courses and certifications to get you ahead as a social media marketer.
Sprout Social
Sprout Social has engagement, publishing and scheduling, and analytics tools. On top of that, it has insight tools that lets you easily check out the trends across social media platforms.
Bitly
With Bitly, shorten links and make them more credible. Integrate Bitly with any social media marketing tool so it is less of a hassle. Plus, Bitly’s custom links are encrypted with HTTPs which ensures customer data privacy.
Facebook Audience insights
Facebook Audience Insights help you learn more about targeted customers. With Audience Insights, you gain access to anonymous information about your customers’ demographics, location, language, purchases activity, and even page likes.
Brandwatch Analytics
Go for an intelligence platform to make content that resonates well with customers. Brandwatch detects all the leading consumer trends and also addresses threats to your brand.
Google Analytics
Google Analytics is not just for websites, but also for social media platforms. This tool provides complete information about your platforms and your users, and you can also integrate it with other marketing tools that will help you earn the results that you want.
There are also many premium social media tools available for your use. Make sure to do your research, so you can choose the best ones that fit your requirements and capabilities.
Crafting a social media campaign is not an easy task and you may only think of all the things that could go wrong. But with a smooth social marketing process, you can be assured that you have less to worry about. Build social platforms for success using this strategy process, inspired by Propelrr’s scalable digital marketing framework.
Conduct a social media audit
To know how you can improve your social media campaign, first look at existing data. Check out how customers interact with content. Find out which content stands out the most, and which platforms are getting the most interactions. In this way, you will know which aspects of your campaign need improvement.
Establish your social media goals
Without a clear set of goals, you cannot be able to craft the best social media strategy. Your goals serve as the blueprint of your campaign efforts. But you have to remember that your social marketing goals should also align with your brand’s business objectives. Make goals that do not just reach your customers, but also raise brand awareness.
Set your benchmarks
Benchmarking is a good method to evaluate which social marketing efforts need improvement. With benchmarking, make an objective evaluation of your marketing activities and track its progress. Have a look at activities’ effects on your customer’s behavior and use that information to identify which activities need to be removed or changed for the better.
Do market research
Research is critical in any digital marketing campaign. If you want your social media strategy to work, do not forget to do your research. Recognize trends for a brand’s products and services, and how customers view the brand. Check out competitors and the edge of your brand against them.
Conduct social listening
If you have a social media platform, your users are bound to post negative and positive comments. Use the comments to figure out which aspects of your social media campaign actually work. Avail of social listening services as well to help you keep track of how other people across blogs, forums, and other online communities view your brand.
Audit your competitors
Keep your friends close and your enemies closer. Your competitors have rich information on what social media strategies work or not. Use their social media strategy in comparison to your own marketing strategies.
Craft your brand’s social media persona
There are lots of brands out there that stand out because of their online presence. Hence is why a brand persona is crucial because it instantly helps a brand stand out and resonate with an audience. Target customers’ demographics, pain points, and motivation in making your social media persona.
Identify tactical approaches
Make specific tactics to meet social media goals. For example, use a brand persona to connect with the target audience and use it as a basis for market research.
Determine your content buckets
Content buckets or categories can be a brand’s treasure trove for achieving brand recognition. Identify content buckets that establish a connection with a target market. Also, make it a part of a social media strategy checklist to carefully plot content buckets.
Craft the themes for your content
As a brand, you would want to stand out but still maintain your business goals and values through your content. Do this by carefully planning content themes in your social marketing calendar. This will allow you to craft unique, compelling, and consistent content for your brand.
Create mood boards
Using themes, create mood boards for content. Mood boards foster creative inspiration among content creators. Also, mood boards are good visual previews for comparing color schemes, images, and the overall feel of your social media content.
Measure and track your social media performance
Successfully trying a social media strategy is not the end of campaign efforts. Go back to research. Evaluate a social media strategy’s performance and use it as a future reference for new marketing strategies.
Social media strategies can and should change frequently. Do not fall in love with a process so much that you do not risk switching things up until it is too late. Updates on digital platforms happen instantly, so make sure to always be flexible and adaptable.
Ultimately, in this new age of digital marketing, you can always bank on success so long as you bear in mind these key things:
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