Companies across the United States need to have solid logos to represent themselves to the general public, and creating a logo can be one of the immediate challenges for any new business. So when you need a logo for your company, how much should you be paying?
The truth is that the cost will depend on how you go about designing your company logo. Doing it yourself can mean you will have a minimal cost, but hiring a graphic designer or agency can mean that a logo could cost a couple of thousands of dollars.
It is also possible to buy logos from online logo makers that may be as inexpensive as $20 or use design crowdsourcing websites closer to $100. There are a number of variables factoring into how much you can expect to pay for a logo design.
When you are attempting to design your logo without any support, your process is still going to require some research, brainstorming, a variety of sketches, and possibly several different design concepts. All of these considerations are why custom logo packages can vary so wildly because the amount of time and effort necessary to get a job done can fluctuate wildly.
You first need to address exactly how you will be using your logo. A logo only being used digitally will be different from one that you plan on printing on business cards or other marketing materials.
Logos that will be used outside of the digital medium can change the type of logo file format you will use and the color variations you will need. Essentially there are two common categories for image files: raster and vector.
While it is possible to make a high-resolution raster file work for your company, these files are typically not ideal for all applications. Vector files are again designed for logos and can ensure a logo looks its best across all different kinds of branded assets.
For color variations, you will want to have light, dark, and full-color versions of a logo for all of your branding needs as well as versions that have transparent backgrounds. Your exporting options for color will also range, with RGB being used for digitally displayed logos and CMYK being best for printed products.
Here are some of the different options you will have.
When you want to showcase your own design abilities, then creating a logo yourself might be the way to go. You will still have to be capable of producing a logo that can be used across multiple channels.
You will usually need to first develop the logo design on paper and then select the best software that can help you give the logo life. Designing logos can be a challenge even for people with backgrounds in design, but doing it yourself does allow you to exercise creative control.
You can also utilize numerous online tutorials for help learning new software. Some examples include:
Using a premade template will eliminate some of the time and effort you need to create a logo from scratch. Since you must have software for customizing the design, many of the template logo files will be compatible with Adobe Illustrator.
You will still need a paid subscription to such programs. You also need time to alter colors and change the generic text to your brand’s name.
Some templates will come with more than just a logo, possibly including a branding package and social media designs. You will want to read a template description so you can know what you are getting, including all of the file types that are included.
One drawback can be that using a template might mean another person has a very similar logo to the one you choose. Avoid paying for a design that is being too commonly used.
Some of your options will include:
You do not always need to purchase or learn design software because logo makers can be one of the cheapest options available. Some websites will not charge anything to use the service because you will only pay when you are ready to download a logo file.
An online logo maker such as Looka may be able to generate multiple logo variations using basic information about a company and design preferences. You can edit and tweak mockups as you choose.
While logo makers cost less, the quality of your designs can also differ significantly. Despite having free options, paid options are more likely to give you the correct files necessary to confidently use a logo.
You also get customer support with the most paid options. Looka offers a basic PNG logo package for $20 or $65 for a high-resolution logo package that has PNG, EPS, SVG, and PDF files.
You are also able to purchase a subscription to the Brand Kit offering many different templates for invoices, branded flyers, business cards, and social media graphics.
Crowdsourcing acts as a sort of contest in which you will post a detailed logo brief to a designer community, including the price you are willing to pay for a design. Freelancers will then submit their designs for the chance to be picked.
After a design is finalized, a designer sends your logo to you in multiple file types. Some of the crowdsourcing options include:
When you hire a freelancer, you may get to work with an expert who can create a professional logo design. You will also get to see multiple concepts.
Depending on your chosen designer’s skill, a logo might cost anywhere between $250 and $2,500. When you are selecting a freelancer, you should note their experience and how they bill (some want hourly pay while others earn by project).
Freelancers with less experience can cost less, but your process can also be more stressful. You have several different platforms to find freelance logo designers.
This is generally the most expensive logo option for companies. Agencies can charge anywhere from $2,500 for a basic logo design to $5,000 or even as much as $10,000.
When you are considering hiring an agency, you need to consider the deposit, because you may have to pay as much as 50 percent of the cost for a logo design before an agency begins to work, your contract, which not all agencies ask you to sign but when they do can put you legally on the hook for paying the full fee after the work is complete, and the time involved, meaning that you might have to give an agency a little more time to complete a logo.
When a logo is complete, you may want to use your customized designs on social media and business cards. This can add more costs that you will have to keep in mind.
SERP Matrix specializes in many digital efforts, including logo and graphic design. We have an experienced graphic design team that can work with you to produce a professional design that you and your customers will always remember.
You should also be aware that SERP Matrix offers professional photography services. Turn to us for help with landing page design and testing.
SERP Matrix is a team of SEO experts, so we will know how to not only create a winning logo but also ensure it is widely seen. Call us at (713) 287-1134 or contact us online to receive a free consultation.
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